Dawn Obermoeller
Dawn Obermoeller is a founding partner of Red Bridge Marketing, a next generation marketing firm that provides customized marketing solutions to life science companies. For the last few years, Red Bridge Marketing has been developing best practices in social media marketing for life sciences companies. Ms Obermoeller brings to the company over 15 years marketing experience in the life sciences industry. She has also extensive research experience working in academic, non-profit, and corporate research laboratories. Ms Obermoeller has an MS degree in Molecular Biology and an MBA in Marketing from Texas State University.
Nice post. Pharma must embrace social media to be successful, and needs to be developing SOPs around how to navigate the regulatory constraints. It’s happened before with every new innovation that puts us closer to the customer/patient. It’s just a matter of adapting or be left behind as progressive, forward-thinking pharma cos like J&J and GSK find ways to get in the conversation.