Making Sense Out Pharma DTC Spending Trends

09 March 2010

ePharma boosters see the latest direct-to-consumer (DTC) advertising spending numbers as a positive sign that the drug industry is finally increasing its allotment to the Internet in its DTC marketing budget. Nielsen data indicate that "spending on Internet ads, which has doubled over the last five years, hit $117.4 million, up 31 percent" (see " Drugmakers boost consumer ad spending 2 pct in '09 "). Total DTC spending increased 1.9% in 2009 vs.

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Facebook and Web Pages - What Pharma and FDA Need to Know

09 March 2010

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A GSK/Sirtris Wrap-Up

09 March 2010

Nature Biotechnology weighs in on the GSK/Sirtris controversy. They have a lot of good information, and I'm not just saying that because someone there has clearly read over the comments that have showed up to my posts on the subject.

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Posted in:  In the Pipeline     Comments

Bad News at Exelixis

08 March 2010

I'm hearing from more than one source that Exelixis has laid off about 40% of their work force, which is somewhere around 250 people (the numbers I get don't all agree). This seems to be across the board, all departments, and most everyone is being asked to leave today

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sanofi aventis Feels the Social Media Pain. But Is It Authentic?

08 March 2010

Simultaneous posts on Pharmalot and Pharma bnet have focused on what seems to be a disgruntled patient who posted photos and comments on sanofi-aventis's (S-A) Facebook page (see " Bald Women Lash Out At Sanofi-Aventis & Taxotere " and " Sanofi's Latest Challenge: Women Who Say Its Chemotherapy Left Them Permanently Bald ").

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Who is the Reigning Social Media Champ Between Google and Yahoo?

09 March 2010

When it comes to social media, Yahoo and Google have differing strategies but both work well.

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20 Drug sales reps a week ?

09 March 2010

How many times have you been waiting to see your doctor and observed a sales rep come in, drop off samples and leave.

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Hope Darn Well Springs Eternal

09 March 2010

Well, it takes all kinds to make a market. And the collapse in Medivation's shares after their disastrous Phase III results the other day seem to have brought out some hopeful buyers.

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Complimentary Web Seminar: Leverage Facebook to Improve Brand Awareness and Promote Patient Advocacy

08 March 2010

Title: Leverage Facebook to Improve Brand Awareness and Promote Patient AdvocacyDate: Wednesday, March 24, 2010Time: 2:00 PM - 3:00 PM EDTRegister here: https://www1.gotomeeting.com/register/241889944Mention priority code P1606W1Twitter/BlogAbout the web seminar:In this web seminar, you'll hear how McNeil Pediatrics created 2 successful Facebook communities ADHD MomsTM and ADHD AlliesTM, to

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"I will never go away" The downside of using social media for health

08 March 2010

An upset patient who has decided to challenge Sanofi on their side effects. Was she informed ? On the Taxotere web page hair loss is listed as a side effect in the fair balance as; Other common side effects from Taxotere

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