Pharma Should Forget About Social Media Monitoring

Source: Dose Of Digital

Jonathan Richman

About the Author

Jonathan Richman is Director of Business Development for Bridge Worldwide, an interactive and relationship marketing agency based in Cincinnati, Ohio. Advertising Age ranks Bridge Worldwide among the Top 50 Digital Agencies in the country. The company's client list includes several FORTUNE 500 companies such as Procter & Gamble, ConAgra Foods, and Kroger. He is the author of the popular pharma and healthcare industry blog, Dose of Digital, which provides insights on digital marketing in healthcare. Jonathan writes and speaks extensively on the impact of digital technologies on healthcare marketing including his blog and multiple white papers. Prior to joining Bridge Worldwide, Jonathan worked at AstraZeneca for more than 11 years, holding various positions in sales and marketing. In his most recent position at AstraZeneca, Jonathan served as Brand Leader for healthcare professional marketing in the U.S. for breast cancer agents Arimidex and Faslodex.

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