Optimize RX
OptimizeRX is a web analytics and Internet marketing consultant for The Encima Group, dedicated to driving R.O.I. improvement results. Effectively bridging the gap between the dominant media, site and creative analytics tools from a holistic performance scorecard approach is a client desired benefit typically provided by OptimizeRX. With a background including marketer, agency and media provider experience, OptimizeRX brings 15 years progressive success to applied web analytics. OptimizeRX has worked with the internet campaign optimization of leading brands Ambien, Nexium, Enbrel, Endo, and several others.
