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	<title>Pharma Marketer</title>
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	<link>http://pharma-marketer.brollyclient.ca</link>
	<description>Conference-quality resources and connections without the travel</description>
	<pubDate>Wed, 17 Mar 2010 23:45:19 +0000</pubDate>
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			<item>
		<title>Arimidex – crossroads</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/arimidex-%e2%80%93-crossroads</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/arimidex-%e2%80%93-crossroads#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:45:19 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[100-months]]></category>

		<category><![CDATA[adpharm]]></category>

		<category><![CDATA[adpharm gallery]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[after-surgery]]></category>

		<category><![CDATA[arimidex]]></category>

		<category><![CDATA[jordan]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[single-page]]></category>

		<category><![CDATA[the-largest]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/arimidex-%e2%80%93-crossroads</guid>
		<description><![CDATA[ ATAC 100 months Brand name: Arimidex Generic name/category: anastrazole Company: AstraZeneca Country/Market: Jordan, Middle-East Indication(s)/use: breast cancer after surgery and for metastases in post-menopausal women Target: Healthcare Professionals (HCP) Tagline: Putting progress into practice Medium: Print ad Size/duration: Single-page Publication/Aired: September 2009 To see all of this brand&#8217;s ads on AdPharm, click here Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/arimidex-%e2%80%93-crossroads/feed</wfw:commentRss>
		</item>
		<item>
		<title>Astellas aims to take over OSI board</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/astellas-aims-to-take-over-osi-board</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/astellas-aims-to-take-over-osi-board#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:18:16 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[fierce pharma]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[medical-marketing]]></category>

		<category><![CDATA[pharma]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/astellas-aims-to-take-over-osi-board</guid>
		<description><![CDATA[Fierce Pharma Wed, 03/17/10 - 11:17 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/astellas-aims-to-take-over-osi-board/feed</wfw:commentRss>
		</item>
		<item>
		<title>Three-way Ratiopharm auction comes to head: sources</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/three-way-ratiopharm-auction-comes-to-head-sources</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/three-way-ratiopharm-auction-comes-to-head-sources#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:18:15 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[medical-marketing]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/three-way-ratiopharm-auction-comes-to-head-sources</guid>
		<description><![CDATA[Yahoo/Reuters Wed, 03/17/10 - 11:21 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/three-way-ratiopharm-auction-comes-to-head-sources/feed</wfw:commentRss>
		</item>
		<item>
		<title>Abraxis&#8217; Abraxane meets lung cancer study goal</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/abraxis-abraxane-meets-lung-cancer-study-goal</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/abraxis-abraxane-meets-lung-cancer-study-goal#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:18:14 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[medical-marketing]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/abraxis-abraxane-meets-lung-cancer-study-goal</guid>
		<description><![CDATA[Yahoo/AP Wed, 03/17/10 - 11:28 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/abraxis-abraxane-meets-lung-cancer-study-goal/feed</wfw:commentRss>
		</item>
		<item>
		<title>Fuzeonâs fizzle saps Trimerisâ earnings</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/fuzeona%c2%80%c2%99s-fizzle-saps-trimerisa%c2%80%c2%99-earnings</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/fuzeona%c2%80%c2%99s-fizzle-saps-trimerisa%c2%80%c2%99-earnings#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:18:14 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[medical-marketing]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/fuzeona%c2%80%c2%99s-fizzle-saps-trimerisa%c2%80%c2%99-earnings</guid>
		<description><![CDATA[Bizjournals.com Wed, 03/17/10 - 11:29 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/fuzeona%c2%80%c2%99s-fizzle-saps-trimerisa%c2%80%c2%99-earnings/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scripts going unfilled at &#8216;unprecedented&#8217; rate</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/scripts-going-unfilled-at-unprecedented-rate</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/scripts-going-unfilled-at-unprecedented-rate#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:18:13 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[medical-marketing]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/scripts-going-unfilled-at-unprecedented-rate</guid>
		<description><![CDATA[Medical Marketing and Media Wed, 03/17/10 - 11:30 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/scripts-going-unfilled-at-unprecedented-rate/feed</wfw:commentRss>
		</item>
		<item>
		<title>More Blogroll</title>
		<link>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/more-blogroll</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/more-blogroll#comments</comments>
		<pubDate>Wed, 17 Mar 2010 22:05:35 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[In the Pipeline]]></category>

		<category><![CDATA[addition]]></category>

		<category><![CDATA[another-addition]]></category>

		<category><![CDATA[info]]></category>

		<category><![CDATA[merck]]></category>

		<category><![CDATA[not-sure]]></category>

		<category><![CDATA[reviewed]]></category>

		<category><![CDATA[strange-way]]></category>

		<category><![CDATA[the-info]]></category>

		<category><![CDATA[the-new]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/more-blogroll</guid>
		<description><![CDATA[ Here's another addition: A New Merck, Reviewed , which is someone's attempt to dig through everything about the new Merck/Schering-Plough hybrid. I'm not sure that all the info is reliable, of course, and whoever writes this has a strange way with italics> /i> , but it's worth a look. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/more-blogroll/feed</wfw:commentRss>
		</item>
		<item>
		<title>Nicorette – The most effective Nicorette patch yet</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/nicorette-%e2%80%93-the-most-effective-nicorette-patch-yet</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/nicorette-%e2%80%93-the-most-effective-nicorette-patch-yet#comments</comments>
		<pubDate>Wed, 17 Mar 2010 22:03:15 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[johnson]]></category>

		<category><![CDATA[most-effective]]></category>

		<category><![CDATA[nicorette]]></category>

		<category><![CDATA[patch-yet]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[single-page]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/nicorette-%e2%80%93-the-most-effective-nicorette-patch-yet</guid>
		<description><![CDATA[ New – The most effective Nicorette patch yet Brand name: Nicorette Invisi Extra Strength Generic name/category: Nicotine patch Company: Johnson &#038; Johnson Country/Market: Ireland, Europe Indication(s)/use: Smoking cessation Target: Healthcare Professionals (HCP) Tagline: n/a Medium: Print ad Size/duration: Single-page Publication/Aired: December 2009 To see all of this brand&#8217;s ads on AdPharm, click here Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/nicorette-%e2%80%93-the-most-effective-nicorette-patch-yet/feed</wfw:commentRss>
		</item>
		<item>
		<title>Dietary Supplements, Charted</title>
		<link>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/dietary-supplements-charted</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/dietary-supplements-charted#comments</comments>
		<pubDate>Wed, 17 Mar 2010 21:59:08 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[In the Pipeline]]></category>

		<category><![CDATA[complete-sucker]]></category>

		<category><![CDATA[merck]]></category>

		<category><![CDATA[not-sure]]></category>

		<category><![CDATA[some-homework]]></category>

		<category><![CDATA[strange-way]]></category>

		<category><![CDATA[strength]]></category>

		<category><![CDATA[the-info]]></category>

		<category><![CDATA[the-new]]></category>

		<category><![CDATA[the-strength]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/dietary-supplements-charted</guid>
		<description><![CDATA[ I'm a complete sucker for dense but well-presented information, and this one isn't bad at all: here's a chart of nutritional supplements by the strength of the evidence for them in human trials. I haven't cross-checked the data, but the authors appear to have done some homework in PubMed, at least, and haven't included any non-human or in vitro data. The interactive version at the link is particularly fun to mess around with. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/dietary-supplements-charted/feed</wfw:commentRss>
		</item>
		<item>
		<title>Novartis Proposes Use of Unique FDA-Approved Short URLs &amp; Hashtags to Overcome Space Limitation Issues of Social Media</title>
		<link>http://pharma-marketer.brollyclient.ca/internet-marketing/novartis-proposes-use-of-unique-fda-approved-short-urls-hashtags-to-overcome-space-limitation-issues-of-social-media</link>
		<comments>http://pharma-marketer.brollyclient.ca/internet-marketing/novartis-proposes-use-of-unique-fda-approved-short-urls-hashtags-to-overcome-space-limitation-issues-of-social-media#comments</comments>
		<pubDate>Wed, 17 Mar 2010 21:01:29 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Web Marketing]]></category>

		<category><![CDATA[#fdasm]]></category>

		<category><![CDATA[fda]]></category>

		<category><![CDATA[medical]]></category>

		<category><![CDATA[merck-campaigns]]></category>

		<category><![CDATA[novartis]]></category>

		<category><![CDATA[public-health]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/novartis-proposes-use-of-unique-fda-approved-short-urls-hashtags-to-overcome-space-limitation-issues-of-social-media</guid>
		<description><![CDATA[Novartis submitted 6 pages of comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools ( find it here ). Novartis made many interesting proposals on how FDA should regulate the use of social media by drug companies, but I'd like to focus on one of particular interest to me: special FDA-sanctioned short URLs and hashtags that make it easy for consumers to find product-safety information and for the FDA to review social media communications for compliance. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/internet-marketing/novartis-proposes-use-of-unique-fda-approved-short-urls-hashtags-to-overcome-space-limitation-issues-of-social-media/feed</wfw:commentRss>
		</item>
		<item>
		<title>Lilly – Taking a closer look at type 2 diabetes</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/lilly-%e2%80%93-taking-a-closer-look-at-type-2-diabetes</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/lilly-%e2%80%93-taking-a-closer-look-at-type-2-diabetes#comments</comments>
		<pubDate>Wed, 17 Mar 2010 20:02:56 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm]]></category>

		<category><![CDATA[adpharm gallery]]></category>

		<category><![CDATA[johnson]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[look-at-type]]></category>

		<category><![CDATA[nicorette]]></category>

		<category><![CDATA[patch-yet]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[single-page]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/lilly-%e2%80%93-taking-a-closer-look-at-type-2-diabetes</guid>
		<description><![CDATA[ Taking a closer look at type 2 diabetes has led us to interesting places and provided us with valuable insights. Brand name: Lilly Generic name/category: corporate awareness Company: Lilly and Amylin Country/Market: Canada, North America Indication(s)/use: type 2 diabetes Target: Healthcare Professionals (HCP) Tagline: n/a Medium: Print ad Size/duration: Single-page Publication/Aired: March 2010 To see all of this brand&#8217;s ads on AdPharm, click here Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/lilly-%e2%80%93-taking-a-closer-look-at-type-2-diabetes/feed</wfw:commentRss>
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		<item>
		<title>Health-Care Bill Faces Delay as Democrats Struggle With CBO</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/health-care-bill-faces-delay-as-democrats-struggle-with-cbo</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/health-care-bill-faces-delay-as-democrats-struggle-with-cbo#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:26:15 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[bnet]]></category>

		<category><![CDATA[pharma]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/health-care-bill-faces-delay-as-democrats-struggle-with-cbo</guid>
		<description><![CDATA[Bloomberg Wed, 03/17/10 - 10:22 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/health-care-bill-faces-delay-as-democrats-struggle-with-cbo/feed</wfw:commentRss>
		</item>
		<item>
		<title>Sequenom Earnings: Now There&#8217;s an SEC Probe Into a Failed Hostile Bid, Too</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/sequenom-earnings-now-theres-an-sec-probe-into-a-failed-hostile-bid-too</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/sequenom-earnings-now-theres-an-sec-probe-into-a-failed-hostile-bid-too#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:26:14 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[bnet]]></category>

		<category><![CDATA[pharma]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/sequenom-earnings-now-theres-an-sec-probe-into-a-failed-hostile-bid-too</guid>
		<description><![CDATA[BNET Pharma Wed, 03/17/10 - 10:28 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/sequenom-earnings-now-theres-an-sec-probe-into-a-failed-hostile-bid-too/feed</wfw:commentRss>
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		<item>
		<title>Bristol combination diabetes drug under review</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/bristol-combination-diabetes-drug-under-review</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/bristol-combination-diabetes-drug-under-review#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:26:11 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/bristol-combination-diabetes-drug-under-review</guid>
		<description><![CDATA[Yahoo/AP Wed, 03/17/10 - 11:00 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/bristol-combination-diabetes-drug-under-review/feed</wfw:commentRss>
		</item>
		<item>
		<title>King subsidiary agrees to $42.5M settlement</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/king-subsidiary-agrees-to-425m-settlement</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/king-subsidiary-agrees-to-425m-settlement#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:26:11 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/king-subsidiary-agrees-to-425m-settlement</guid>
		<description><![CDATA[Yahoo/AP Wed, 03/17/10 - 11:08 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/king-subsidiary-agrees-to-425m-settlement/feed</wfw:commentRss>
		</item>
		<item>
		<title>Abraxis, Medicines Co. in early spotlight as their shares rally</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/abraxis-medicines-co-in-early-spotlight-as-their-shares-rally</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/abraxis-medicines-co-in-early-spotlight-as-their-shares-rally#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:26:10 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/abraxis-medicines-co-in-early-spotlight-as-their-shares-rally</guid>
		<description><![CDATA[Marketwatch Wed, 03/17/10 - 11:10 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/abraxis-medicines-co-in-early-spotlight-as-their-shares-rally/feed</wfw:commentRss>
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		<item>
		<title>Biopharma R&amp;D rises 2% in &#8216;09 despite recession</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/biopharma-rd-rises-2-in-09-despite-recession</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/biopharma-rd-rises-2-in-09-despite-recession#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:17:17 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[actually-rose]]></category>

		<category><![CDATA[analysts]]></category>

		<category><![CDATA[development]]></category>

		<category><![CDATA[r&d spending]]></category>

		<category><![CDATA[report]]></category>

		<category><![CDATA[retail]]></category>

		<category><![CDATA[sales]]></category>

		<category><![CDATA[the-development]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/biopharma-rd-rises-2-in-09-despite-recession</guid>
		<description><![CDATA[ R&#038;D investments by pharma and biotech companies in the U.S. actually rose two percent last year, according to a new report from PhRMA and Burrill &#038; Co. And they pointedly note that that is a pretty good bottom line if you consider the savage recession that took a heavy toll on the overall economy]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/biopharma-rd-rises-2-in-09-despite-recession/feed</wfw:commentRss>
		</item>
		<item>
		<title>Astellas tries board coup in hostile bid for OSI</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/astellas-tries-board-coup-in-hostile-bid-for-osi</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/astellas-tries-board-coup-in-hostile-bid-for-osi#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:09:26 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[development]]></category>

		<category><![CDATA[investors-were]]></category>

		<category><![CDATA[japanese]]></category>

		<category><![CDATA[osi pharmaceuticals]]></category>

		<category><![CDATA[other-potential]]></category>

		<category><![CDATA[report]]></category>

		<category><![CDATA[retail]]></category>

		<category><![CDATA[said-yesterday]]></category>

		<category><![CDATA[the-development]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/astellas-tries-board-coup-in-hostile-bid-for-osi</guid>
		<description><![CDATA[ Now that OSI's board has officially given Astellas the cold shoulder ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/astellas-tries-board-coup-in-hostile-bid-for-osi/feed</wfw:commentRss>
		</item>
		<item>
		<title>Lilly – She’s used to running the show</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/lilly-%e2%80%93-she%e2%80%99s-used-to-running-the-show</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/lilly-%e2%80%93-she%e2%80%99s-used-to-running-the-show#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:03:10 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm]]></category>

		<category><![CDATA[adpharm gallery]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[north]]></category>

		<category><![CDATA[north america]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[single-page]]></category>

		<category><![CDATA[the-largest]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/lilly-%e2%80%93-she%e2%80%99s-used-to-running-the-show</guid>
		<description><![CDATA[ She&#8217;s used to running the show. But when it comes to diabetes, she&#8217;s not in control]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/lilly-%e2%80%93-she%e2%80%99s-used-to-running-the-show/feed</wfw:commentRss>
		</item>
		<item>
		<title>Unigene Labs raises $13.6M in debt restructuring</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/unigene-labs-raises-136m-in-debt-restructuring</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/unigene-labs-raises-136m-in-debt-restructuring#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:53:26 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[13-6-million]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[financial]]></category>

		<category><![CDATA[infusion]]></category>

		<category><![CDATA[japanese]]></category>

		<category><![CDATA[make-interest]]></category>

		<category><![CDATA[maturity]]></category>

		<category><![CDATA[other-potential]]></category>

		<category><![CDATA[report]]></category>

		<category><![CDATA[said-yesterday]]></category>

		<category><![CDATA[until-their]]></category>

		<category><![CDATA[victory-park]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/unigene-labs-raises-136m-in-debt-restructuring</guid>
		<description><![CDATA[ Boontoni, NJ-based Unigene Laboratories has restructured its debt, raising $13.6 million and giving Victory Park Capital Advisors, the sole investor in the transaction, the right to name two people to the company's board. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/unigene-labs-raises-136m-in-debt-restructuring/feed</wfw:commentRss>
		</item>
		<item>
		<title>Roche pipeline close-up will focus on PhIII blockbusters</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/roche-pipeline-close-up-will-focus-on-phiii-blockbusters</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/roche-pipeline-close-up-will-focus-on-phiii-blockbusters#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:46:32 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[13-6-million]]></category>

		<category><![CDATA[absorption]]></category>

		<category><![CDATA[analysts]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[breathing-space]]></category>

		<category><![CDATA[center-on-roche]]></category>

		<category><![CDATA[close-attention]]></category>

		<category><![CDATA[helped-bolster]]></category>

		<category><![CDATA[roche]]></category>

		<category><![CDATA[until-their]]></category>

		<category><![CDATA[victory-park]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/roche-pipeline-close-up-will-focus-on-phiii-blockbusters</guid>
		<description><![CDATA[ Roche investors are expected to pay particularly close attention at tomorrow's pipeline review day, when top execs for the pharma giant will try to put the best face possible on its new drug prospects. This is the first pipeline review since Roche absorbed Genentech , and analysts will be looking to see whether the pharma giant's recent minor setbacks with programs like the rheumatoid arthritis drug ocrelizumab can be overshadowed by the promise presented by its new biotech arm and a slate of potential blockbusters. Unlike most of its Big Pharma competitors, Roche doesn't face a big patent cliff]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/roche-pipeline-close-up-will-focus-on-phiii-blockbusters/feed</wfw:commentRss>
		</item>
		<item>
		<title>Theft at Eli Lilly</title>
		<link>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/theft-at-eli-lilly</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/theft-at-eli-lilly#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:42:30 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[In the Pipeline]]></category>

		<category><![CDATA[complete-sucker]]></category>

		<category><![CDATA[haul-everything]]></category>

		<category><![CDATA[industry]]></category>

		<category><![CDATA[merck]]></category>

		<category><![CDATA[not-surprised]]></category>

		<category><![CDATA[strange-way]]></category>

		<category><![CDATA[strength]]></category>

		<category><![CDATA[the-thieves]]></category>

		<category><![CDATA[these-things]]></category>

		<category><![CDATA[trouble]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/theft-at-eli-lilly</guid>
		<description><![CDATA[ $75 million dollars worth of antipsychotics - that's a lot of pills, and I'm not surprised to see that the thieves used a tractor-trailer to haul everything off. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/theft-at-eli-lilly/feed</wfw:commentRss>
		</item>
		<item>
		<title>Should Sanofi-Aventis Submit an Adverse Event Report Based on &#34;Disgruntled Patient&#8217;s&#34; Comments to VOICES FB Page?</title>
		<link>http://pharma-marketer.brollyclient.ca/traditional-strategies/should-sanofi-aventis-submit-an-adverse-event-report-based-on-disgruntled-patients-comments-to-voices-fb-page</link>
		<comments>http://pharma-marketer.brollyclient.ca/traditional-strategies/should-sanofi-aventis-submit-an-adverse-event-report-based-on-disgruntled-patients-comments-to-voices-fb-page#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:21:15 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Traditional Strategies]]></category>

		<category><![CDATA[Web Marketing]]></category>

		<category><![CDATA[#fdasm]]></category>

		<category><![CDATA[adverse-event]]></category>

		<category><![CDATA[adverse-events]]></category>

		<category><![CDATA[aforementioned]]></category>

		<category><![CDATA[answers]]></category>

		<category><![CDATA[data]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[medical]]></category>

		<category><![CDATA[opinion]]></category>

		<category><![CDATA[safety]]></category>

		<category><![CDATA[shirley]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/should-sanofi-aventis-submit-an-adverse-event-report-based-on-disgruntled-patients-comments-to-voices-fb-page</guid>
		<description><![CDATA[Sanofi-Aventis (S-A) submitted 14 pages of comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools ( find it here )]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/traditional-strategies/should-sanofi-aventis-submit-an-adverse-event-report-based-on-disgruntled-patients-comments-to-voices-fb-page/feed</wfw:commentRss>
		</item>
		<item>
		<title>Cash squeeze triggers going-concern alert at Molecular Insight</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/cash-squeeze-triggers-going-concern-alert-at-molecular-insight</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/cash-squeeze-triggers-going-concern-alert-at-molecular-insight#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:06:05 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[13-6-million]]></category>

		<category><![CDATA[avoid-breaching]]></category>

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		<category><![CDATA[delisting]]></category>

		<category><![CDATA[diagnosis]]></category>

		<category><![CDATA[insight]]></category>

		<category><![CDATA[molecular-insight]]></category>

		<category><![CDATA[oncology-trials]]></category>

		<category><![CDATA[quarterly-loss]]></category>

		<category><![CDATA[smaller]]></category>

		<category><![CDATA[until-their]]></category>

		<category><![CDATA[year]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/cash-squeeze-triggers-going-concern-alert-at-molecular-insight</guid>
		<description><![CDATA[ A troubled Molecular Insight Pharmaceuticals (MIPI) needs to raise more cash to avoid breaching the minimum liquidity requirements tied to senior debt at the company, and that cash squeeze helped prompt its auditors to raise a going-concern warning for the second half of the year. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/cash-squeeze-triggers-going-concern-alert-at-molecular-insight/feed</wfw:commentRss>
		</item>
		<item>
		<title>Clark Johnson to become president, CEO of Neurologix</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/clark-johnson-to-become-president-ceo-of-neurologix</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/clark-johnson-to-become-president-ceo-of-neurologix#comments</comments>
		<pubDate>Wed, 17 Mar 2010 16:39:52 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

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		<category><![CDATA[chief-operating]]></category>

		<category><![CDATA[delisting]]></category>

		<category><![CDATA[diagnosis]]></category>

		<category><![CDATA[dutch]]></category>

		<category><![CDATA[focusing-on-rna]]></category>

		<category><![CDATA[insight]]></category>

		<category><![CDATA[medical-school]]></category>

		<category><![CDATA[molecular-insight]]></category>

		<category><![CDATA[resignation]]></category>

		<category><![CDATA[smaller]]></category>

		<category><![CDATA[until-their]]></category>

		<category><![CDATA[william-burns]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/clark-johnson-to-become-president-ceo-of-neurologix</guid>
		<description><![CDATA[ > Neurologix has tapped Vice Chairman Clark Johnson as its president and CEO to replace John Mordock , who has resigned.]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/clark-johnson-to-become-president-ceo-of-neurologix/feed</wfw:commentRss>
		</item>
		<item>
		<title>HGS investors shrug off a mid-stage cancer failure</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/hgs-investors-shrug-off-a-mid-stage-cancer-failure</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/hgs-investors-shrug-off-a-mid-stage-cancer-failure#comments</comments>
		<pubDate>Wed, 17 Mar 2010 16:29:32 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[chairman]]></category>

		<category><![CDATA[delisting]]></category>

		<category><![CDATA[diagnosis]]></category>

		<category><![CDATA[either-disease]]></category>

		<category><![CDATA[insight]]></category>

		<category><![CDATA[known-as-trail]]></category>

		<category><![CDATA[medical-school]]></category>

		<category><![CDATA[randomization]]></category>

		<category><![CDATA[until-their]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/hgs-investors-shrug-off-a-mid-stage-cancer-failure</guid>
		<description><![CDATA[ Human Genome Sciences announced this morning that its]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/hgs-investors-shrug-off-a-mid-stage-cancer-failure/feed</wfw:commentRss>
		</item>
		<item>
		<title>How Social Media is Communications Around Public Health Crises</title>
		<link>http://pharma-marketer.brollyclient.ca/regulatory-and-compliance/how-social-media-is-communications-around-public-health-crises</link>
		<comments>http://pharma-marketer.brollyclient.ca/regulatory-and-compliance/how-social-media-is-communications-around-public-health-crises#comments</comments>
		<pubDate>Wed, 17 Mar 2010 16:29:07 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Regulatory]]></category>

		<category><![CDATA[chile]]></category>

		<category><![CDATA[colleagues]]></category>

		<category><![CDATA[former-reporter]]></category>

		<category><![CDATA[haiti]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[nature]]></category>

		<category><![CDATA[new and social media]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[quickly-because]]></category>

		<category><![CDATA[reporting]]></category>

		<category><![CDATA[series]]></category>

		<category><![CDATA[sizeable-quakes]]></category>

		<category><![CDATA[street]]></category>

		<category><![CDATA[were-on-twitter]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/how-social-media-is-communications-around-public-health-crises</guid>
		<description><![CDATA[ It has been striking how many earthquakes there have been lately. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/regulatory-and-compliance/how-social-media-is-communications-around-public-health-crises/feed</wfw:commentRss>
		</item>
		<item>
		<title>Victoza – now available</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/victoza-%e2%80%93-now-available</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/victoza-%e2%80%93-now-available#comments</comments>
		<pubDate>Wed, 17 Mar 2010 16:03:05 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm gallery]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[north america]]></category>

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		<category><![CDATA[single-page]]></category>

		<category><![CDATA[the-largest]]></category>

		<category><![CDATA[usa]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/victoza-%e2%80%93-now-available</guid>
		<description><![CDATA[ Now available Brand name: Victoza Generic name/category: liraglutide injection Company: Novo Nordisk Country/Market: USA, North America Indication(s)/use: diabetes Target: Healthcare Professionals (HCP) Tagline: n/a Medium: Print ad Size/duration: Single-page Publication/Aired: March 2010 Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		</item>
		<item>
		<title>Novartis reports Ph2 success with novel blood pressure drug</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/novartis-reports-ph2-success-with-novel-blood-pressure-drug</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/novartis-reports-ph2-success-with-novel-blood-pressure-drug#comments</comments>
		<pubDate>Wed, 17 Mar 2010 15:57:18 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[body]]></category>

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		<category><![CDATA[combo]]></category>

		<category><![CDATA[diovan]]></category>

		<category><![CDATA[either-disease]]></category>

		<category><![CDATA[myers-squibb]]></category>

		<category><![CDATA[randomization]]></category>

		<category><![CDATA[science-news]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/novartis-reports-ph2-success-with-novel-blood-pressure-drug</guid>
		<description><![CDATA[ An experimental hypertension therapy in Novartis' pipeline has cleared an important mid-stage clinical trial hurdle and is headed for a pivotal test. Researchers for the pharma giant say that LCZ696--a combination of the experimental AHU377 with the standard drug Diovan-- significantly better than Diovan alone]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/novartis-reports-ph2-success-with-novel-blood-pressure-drug/feed</wfw:commentRss>
		</item>
		<item>
		<title>BioTime&#8217;s Cellular Aging Results</title>
		<link>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/biotimes-cellular-aging-results</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/biotimes-cellular-aging-results#comments</comments>
		<pubDate>Wed, 17 Mar 2010 15:28:54 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[In the Pipeline]]></category>

		<category><![CDATA[attempts]]></category>

		<category><![CDATA[biological news]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[certain-length]]></category>

		<category><![CDATA[medicine]]></category>

		<category><![CDATA[mind]]></category>

		<category><![CDATA[odometers]]></category>

		<category><![CDATA[press-release]]></category>

		<category><![CDATA[senescence-sets]]></category>

		<category><![CDATA[their-attempts]]></category>

		<category><![CDATA[their-embryonic]]></category>

		<category><![CDATA[their-odometers]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/biotimes-cellular-aging-results</guid>
		<description><![CDATA[ A small company called BioTime has gotten a lot of attention in the last couple of days after a press release about cellular aging. To give you an idea of the company's language, here's a quote: "Normal human cells were induced to reverse both the "clock" of differentiation (the process by which an embryonic stem cell becomes the many specialized differentiated cell types of the body), and the "clock" of cellular aging (telomere length)," BioTime reports]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/biotimes-cellular-aging-results/feed</wfw:commentRss>
		</item>
		<item>
		<title>Science Buildings: Good, Bad, and Weird</title>
		<link>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/science-buildings-good-bad-and-weird</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/science-buildings-good-bad-and-weird#comments</comments>
		<pubDate>Wed, 17 Mar 2010 15:16:39 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[In the Pipeline]]></category>

		<category><![CDATA[biochemistry]]></category>

		<category><![CDATA[both-good]]></category>

		<category><![CDATA[call-at-202]]></category>

		<category><![CDATA[certain-length]]></category>

		<category><![CDATA[feel-free]]></category>

		<category><![CDATA[linda-wang]]></category>

		<category><![CDATA[mind]]></category>

		<category><![CDATA[odometers]]></category>

		<category><![CDATA[poorly-designed]]></category>

		<category><![CDATA[press-release]]></category>

		<category><![CDATA[senescence-sets]]></category>

		<category><![CDATA[their-attempts]]></category>

		<category><![CDATA[their-embryonic]]></category>

		<category><![CDATA[usual]]></category>

		<category><![CDATA[writing-article]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/science-buildings-good-bad-and-weird</guid>
		<description><![CDATA[ The entries I've done on the "open-plan" Biochemistry building at Oxford (see also Jim Hu ) generated a lot of comments from people who've worked in poorly designed science facilities. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/science-buildings-good-bad-and-weird/feed</wfw:commentRss>
		</item>
		<item>
		<title>Champix – Champix can help your mild to moderate COPD patients stop smoking</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/champix-%e2%80%93-champix-can-help-your-mild-to-moderate-copd-patients-stop-smoking</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/champix-%e2%80%93-champix-can-help-your-mild-to-moderate-copd-patients-stop-smoking#comments</comments>
		<pubDate>Wed, 17 Mar 2010 00:00:39 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm]]></category>

		<category><![CDATA[adpharm gallery]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[mild]]></category>

		<category><![CDATA[patients-stop]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[the-largest]]></category>

		<category><![CDATA[varenicline]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/champix-%e2%80%93-champix-can-help-your-mild-to-moderate-copd-patients-stop-smoking</guid>
		<description><![CDATA[ New Data &#8211; Champix can help your mild to moderate COPD patients stop smoking Brand name: Champix Generic name/category: Varenicline Company: Pfizer Country/Market: Ireland, Europe Indication(s)/use: Smoking-cessation Target: Healthcare Professionals (HCP) Medium: Print ad Size/duration: Single-page Publication/Aired: December 2009 To see all of this brand&#8217;s ads on AdPharm, click here Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/champix-%e2%80%93-champix-can-help-your-mild-to-moderate-copd-patients-stop-smoking/feed</wfw:commentRss>
		</item>
		<item>
		<title>eHealth ready to move?</title>
		<link>http://pharma-marketer.brollyclient.ca/internet-marketing/ehealth-ready-to-move</link>
		<comments>http://pharma-marketer.brollyclient.ca/internet-marketing/ehealth-ready-to-move#comments</comments>
		<pubDate>Tue, 16 Mar 2010 22:43:43 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Web Marketing]]></category>

		<category><![CDATA[current]]></category>

		<category><![CDATA[ehealth]]></category>

		<category><![CDATA[future]]></category>

		<category><![CDATA[jannarone]]></category>

		<category><![CDATA[john jannarone]]></category>

		<category><![CDATA[like-the-prices]]></category>

		<category><![CDATA[online-health]]></category>

		<category><![CDATA[prices]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[street]]></category>

		<category><![CDATA[street-journal]]></category>

		<category><![CDATA[the-current]]></category>

		<category><![CDATA[viable-platform]]></category>

		<category><![CDATA[wall street journal]]></category>

		<category><![CDATA[while-the-stock]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/ehealth-ready-to-move</guid>
		<description><![CDATA[The Wall Street Journal looks at the current state of eHealth, an online health insurance search engine. While the stock prices have stalled for this search engine, which compares prices of health plans much like the prices of airlines on Orbitz, it could be growing in the future. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/internet-marketing/ehealth-ready-to-move/feed</wfw:commentRss>
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		<item>
		<title>Wyeth Merger and Federal Legislation Pull Pfizer in Opposite Directions</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/wyeth-merger-and-federal-legislation-pull-pfizer-in-opposite-directions</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/wyeth-merger-and-federal-legislation-pull-pfizer-in-opposite-directions#comments</comments>
		<pubDate>Tue, 16 Mar 2010 22:40:27 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[guide]]></category>

		<category><![CDATA[investor-guide]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/wyeth-merger-and-federal-legislation-pull-pfizer-in-opposite-directions</guid>
		<description><![CDATA[Investor Guide Tue, 03/16/10 - 2:32 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/wyeth-merger-and-federal-legislation-pull-pfizer-in-opposite-directions/feed</wfw:commentRss>
		</item>
		<item>
		<title>Vyvanse – ADHD symptom control for adults.</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/vyvanse-%e2%80%93-adhd-symptom-control-for-adults</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/vyvanse-%e2%80%93-adhd-symptom-control-for-adults#comments</comments>
		<pubDate>Tue, 16 Mar 2010 22:24:35 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm]]></category>

		<category><![CDATA[adpharm gallery]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[day-imghttp]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[north]]></category>

		<category><![CDATA[north america]]></category>

		<category><![CDATA[single-page]]></category>

		<category><![CDATA[symptom-control]]></category>

		<category><![CDATA[the-largest]]></category>

		<category><![CDATA[vyvanse]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/vyvanse-%e2%80%93-adhd-symptom-control-for-adults</guid>
		<description><![CDATA[ ADHD symptom control for adults. One capsule, once a day]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/vyvanse-%e2%80%93-adhd-symptom-control-for-adults/feed</wfw:commentRss>
		</item>
		<item>
		<title>Pharmaceutical vintage product packaging</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/pharmaceutical-vintage-product-packaging</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/pharmaceutical-vintage-product-packaging#comments</comments>
		<pubDate>Tue, 16 Mar 2010 22:18:04 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[day-imghttp]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[medicine-packaging]]></category>

		<category><![CDATA[north]]></category>

		<category><![CDATA[north america]]></category>

		<category><![CDATA[packaging]]></category>

		<category><![CDATA[pharmaceutical]]></category>

		<category><![CDATA[single-page]]></category>

		<category><![CDATA[size-full-wp-image-8243]]></category>

		<category><![CDATA[size-full-wp-image-8244]]></category>

		<category><![CDATA[symptom-control]]></category>

		<category><![CDATA[the-largest]]></category>

		<category><![CDATA[vintage]]></category>

		<category><![CDATA[vyvanse]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/pharmaceutical-vintage-product-packaging</guid>
		<description><![CDATA[ Vintage medicine packaging from the 1960s-1980s More can be seen on Lovely package &#8230; ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/pharmaceutical-vintage-product-packaging/feed</wfw:commentRss>
		</item>
		<item>
		<title>Sanofi-Aventis Updates Facebook Site with Disclaimer, But Shirley Still Posting About Her Side Effects</title>
		<link>http://pharma-marketer.brollyclient.ca/internet-marketing/sanofi-aventis-updates-facebook-site-with-disclaimer-but-shirley-still-posting-about-her-side-effects</link>
		<comments>http://pharma-marketer.brollyclient.ca/internet-marketing/sanofi-aventis-updates-facebook-site-with-disclaimer-but-shirley-still-posting-about-her-side-effects#comments</comments>
		<pubDate>Tue, 16 Mar 2010 21:53:51 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Web Marketing]]></category>

		<category><![CDATA[because-it-did]]></category>

		<category><![CDATA[companies]]></category>

		<category><![CDATA[disclaimer]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[facebook-page]]></category>

		<category><![CDATA[other-companies]]></category>

		<category><![CDATA[policy-on-its]]></category>

		<category><![CDATA[sanofi aventis]]></category>

		<category><![CDATA[social]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[voice]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/sanofi-aventis-updates-facebook-site-with-disclaimer-but-shirley-still-posting-about-her-side-effects</guid>
		<description><![CDATA[ Recently, Sanofi-Aventis has been having problems with its VOICES Facebook page (see " Disgruntled Patient Shuts Down sanofi-aventis Facebook Page "). I previously suggested S-A made a faux pas because it did NOT take its own advice about posting a Terms of Use policy on its VOICES Facebook page (see " Patient "Unadvocate" Lays Siege to sanofi-aventis VOICES Facebook Page]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/internet-marketing/sanofi-aventis-updates-facebook-site-with-disclaimer-but-shirley-still-posting-about-her-side-effects/feed</wfw:commentRss>
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		<item>
		<title>Yahoo!&#8217;s Claim That Patients Are &#34;Ambivalent&#34; When It Comes to Side Effect Information in Search Ads Is BS!</title>
		<link>http://pharma-marketer.brollyclient.ca/internet-marketing/yahoos-claim-that-patients-are-ambivalent-when-it-comes-to-side-effect-information-in-search-ads-is-bs</link>
		<comments>http://pharma-marketer.brollyclient.ca/internet-marketing/yahoos-claim-that-patients-are-ambivalent-when-it-comes-to-side-effect-information-in-search-ads-is-bs#comments</comments>
		<pubDate>Tue, 16 Mar 2010 20:30:37 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Web Marketing]]></category>

		<category><![CDATA[because-it-did]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[medical]]></category>

		<category><![CDATA[online]]></category>

		<category><![CDATA[prove-the-point]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[social]]></category>

		<category><![CDATA[study]]></category>

		<category><![CDATA[survey]]></category>

		<category><![CDATA[using-the-scale]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/yahoos-claim-that-patients-are-ambivalent-when-it-comes-to-side-effect-information-in-search-ads-is-bs</guid>
		<description><![CDATA[Yahoo! submitted comments to Docket No. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/internet-marketing/yahoos-claim-that-patients-are-ambivalent-when-it-comes-to-side-effect-information-in-search-ads-is-bs/feed</wfw:commentRss>
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		<title>Antibody – Top ten simple movements that changed the World.</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/antibody-%e2%80%93-top-ten-simple-movements-that-changed-the-world</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/antibody-%e2%80%93-top-ten-simple-movements-that-changed-the-world#comments</comments>
		<pubDate>Tue, 16 Mar 2010 20:24:26 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[north]]></category>

		<category><![CDATA[north america]]></category>

		<category><![CDATA[size-full-wp-image-8243]]></category>

		<category><![CDATA[the-largest]]></category>

		<category><![CDATA[world]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/antibody-%e2%80%93-top-ten-simple-movements-that-changed-the-world</guid>
		<description><![CDATA[ Top ten simple movements that changed the World. Agency: Antibody Generic name/category: Advertising agency Company: Antibody Country/Market: Canada, North America Indication(s)/use: corporate communications Target: Trade Tagline: Simplify Medium: Print ad Size/duration: single-page Publication/Aired: February 2010 To see all of this brand&#8217;s ads on AdPharm, click here Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<item>
		<title>BioTime soars on cell aging reversal</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/biotime-soars-on-cell-aging-reversal</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/biotime-soars-on-cell-aging-reversal#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:08:02 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[aging]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[biotime]]></category>

		<category><![CDATA[body]]></category>

		<category><![CDATA[combo]]></category>

		<category><![CDATA[development]]></category>

		<category><![CDATA[myers-squibb]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/biotime-soars-on-cell-aging-reversal</guid>
		<description><![CDATA[ Shares of BioTime shot up over 33 percent this morning after investors got a whiff of a newly published scientific paper in which the biotech company says it was able to]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/biotime-soars-on-cell-aging-reversal/feed</wfw:commentRss>
		</item>
		<item>
		<title>Zirtek – New Zirtek Plus Decongestant</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/zirtek-%e2%80%93-new-zirtek-plus-decongestant</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/zirtek-%e2%80%93-new-zirtek-plus-decongestant#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:00:30 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm]]></category>

		<category><![CDATA[adpharm gallery]]></category>

		<category><![CDATA[cetirizine]]></category>

		<category><![CDATA[decongestant]]></category>

		<category><![CDATA[europe]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[round-relief]]></category>

		<category><![CDATA[single-page]]></category>

		<category><![CDATA[spring]]></category>

		<category><![CDATA[the-largest]]></category>

		<category><![CDATA[year-round]]></category>

		<category><![CDATA[zirtek]]></category>

		<category><![CDATA[zirtek-plus]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/zirtek-%e2%80%93-new-zirtek-plus-decongestant</guid>
		<description><![CDATA[ New Zirtek Plus Decongestant Brand name: Zirtek Generic name/category: Cetirizine Company: UCB Country/Market: Ireland, Europe Indication(s)/use: allergies, hay fever, angioedema, and urticaria Target: Healthcare Professionals (HCP) Tagline: Year round relief Medium: Print ad Size/duration: Single-page Publication/Aired: Spring 2010 To see all of this brand&#8217;s ads on AdPharm, click here Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/zirtek-%e2%80%93-new-zirtek-plus-decongestant/feed</wfw:commentRss>
		</item>
		<item>
		<title>MannKind addresses Afrezza concerns following FDA response</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/mannkind-addresses-afrezza-concerns-following-fda-response</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/mannkind-addresses-afrezza-concerns-following-fda-response#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:00:24 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[body]]></category>

		<category><![CDATA[conference]]></category>

		<category><![CDATA[inhaled-insulin]]></category>

		<category><![CDATA[mannkind]]></category>

		<category><![CDATA[myers-squibb]]></category>

		<category><![CDATA[positioning]]></category>

		<category><![CDATA[Regulatory]]></category>

		<category><![CDATA[whether-the-fda]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/mannkind-addresses-afrezza-concerns-following-fda-response</guid>
		<description><![CDATA[ In an analyst call this morning, MannKind discussed yesterday's complete response letter from the FDA for Afrezza, the company's inhaled insulin drug. The]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/mannkind-addresses-afrezza-concerns-following-fda-response/feed</wfw:commentRss>
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		<item>
		<title>Beta-Amyloid: An Antibiotic?</title>
		<link>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/beta-amyloid-an-antibiotic</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/beta-amyloid-an-antibiotic#comments</comments>
		<pubDate>Tue, 16 Mar 2010 17:40:10 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[In the Pipeline]]></category>

		<category><![CDATA[alzheimer's disease]]></category>

		<category><![CDATA[amyloid]]></category>

		<category><![CDATA[brain]]></category>

		<category><![CDATA[cerebellum]]></category>

		<category><![CDATA[hoping-it-leads]]></category>

		<category><![CDATA[least-the-first]]></category>

		<category><![CDATA[over-the-years]]></category>

		<category><![CDATA[perhaps-it-isn]]></category>

		<category><![CDATA[transport-pumps]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/beta-amyloid-an-antibiotic</guid>
		<description><![CDATA[ Now here's something that I don't think anyone expected. A recent paper in PLoS One makes the case that beta-amyloid, the protein that has been fingered for decades as a major player in Alzheimer's disease, is actually part of the body's antimicrobial defenses. Well, it's good to hear that it's doing something . ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/beta-amyloid-an-antibiotic/feed</wfw:commentRss>
		</item>
		<item>
		<title>Drug Company CEO Compensation Makes as Little Sense This Year as It Did Last Year</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/drug-company-ceo-compensation-makes-as-little-sense-this-year-as-it-did-last-year</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/drug-company-ceo-compensation-makes-as-little-sense-this-year-as-it-did-last-year#comments</comments>
		<pubDate>Tue, 16 Mar 2010 17:31:28 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[bnet]]></category>

		<category><![CDATA[pharma]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/drug-company-ceo-compensation-makes-as-little-sense-this-year-as-it-did-last-year</guid>
		<description><![CDATA[BNET Pharma Tue, 03/16/10 - 8:52 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/drug-company-ceo-compensation-makes-as-little-sense-this-year-as-it-did-last-year/feed</wfw:commentRss>
		</item>
		<item>
		<title>Novartis: No aliskiren benefit in heart attacks</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/novartis-no-aliskiren-benefit-in-heart-attacks</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/novartis-no-aliskiren-benefit-in-heart-attacks#comments</comments>
		<pubDate>Tue, 16 Mar 2010 17:31:25 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/novartis-no-aliskiren-benefit-in-heart-attacks</guid>
		<description><![CDATA[Marketwatch Tue, 03/16/10 - 8:56 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/novartis-no-aliskiren-benefit-in-heart-attacks/feed</wfw:commentRss>
		</item>
		<item>
		<title>Sanofi-Aventis Pays $15M To Settle Discrimination Suit</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/sanofi-aventis-pays-15m-to-settle-discrimination-suit</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/sanofi-aventis-pays-15m-to-settle-discrimination-suit#comments</comments>
		<pubDate>Tue, 16 Mar 2010 17:31:25 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/sanofi-aventis-pays-15m-to-settle-discrimination-suit</guid>
		<description><![CDATA[Pharmalot Tue, 03/16/10 - 8:59 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/sanofi-aventis-pays-15m-to-settle-discrimination-suit/feed</wfw:commentRss>
		</item>
		<item>
		<title>Social Pharmer at the 2010 e-Patient Connections Conference</title>
		<link>http://pharma-marketer.brollyclient.ca/internet-marketing/social-pharmer-at-the-2010-e-patient-connections-conference</link>
		<comments>http://pharma-marketer.brollyclient.ca/internet-marketing/social-pharmer-at-the-2010-e-patient-connections-conference#comments</comments>
		<pubDate>Tue, 16 Mar 2010 17:15:18 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Web Marketing]]></category>

		<category><![CDATA[conference]]></category>

		<category><![CDATA[connections]]></category>

		<category><![CDATA[digital]]></category>

		<category><![CDATA[industry]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[patients]]></category>

		<category><![CDATA[pharma]]></category>

		<category><![CDATA[resolution]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[social pharmer]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/social-pharmer-at-the-2010-e-patient-connections-conference</guid>
		<description><![CDATA[ I wanted to get the word out via a post, as I&#8217;m pretty excited that I can share with you some new information about where I&#8217;ll be speaking later this year. More than just speaking, I&#8217;ll be chairing the &#8220;Social Pharmer&#8221; track at the 2010 e-Patient Connections Conference along with Shwen Gwee from Vertex Pharmaceuticals. We haven&#8217;t set the speaker list just yet, but rest assured it will be packed with the leaders in the industry you want to hear]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/internet-marketing/social-pharmer-at-the-2010-e-patient-connections-conference/feed</wfw:commentRss>
		</item>
		<item>
		<title>Biotech VC funding leaps in 4Q as life sciences stays flat</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/biotech-vc-funding-leaps-in-4q-as-life-sciences-stays-flat</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/biotech-vc-funding-leaps-in-4q-as-life-sciences-stays-flat#comments</comments>
		<pubDate>Tue, 16 Mar 2010 17:11:37 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[clovis oncology]]></category>

		<category><![CDATA[deals]]></category>

		<category><![CDATA[life-sciences]]></category>

		<category><![CDATA[medical-devices]]></category>

		<category><![CDATA[outfits-brought]]></category>

		<category><![CDATA[positioning]]></category>

		<category><![CDATA[Regulatory]]></category>

		<category><![CDATA[venture]]></category>

		<category><![CDATA[venture-capital]]></category>

		<category><![CDATA[whether-the-fda]]></category>

		<category><![CDATA[year]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/biotech-vc-funding-leaps-in-4q-as-life-sciences-stays-flat</guid>
		<description><![CDATA[ Venture Capital groups channeled $1.9 billion into U.S. life sciences companies in the fourth quarter, according to VentureDeal, keeping the level of investments even with the third quarter in an indication of some stability following considerable turbulence earlier in the year. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/biotech-vc-funding-leaps-in-4q-as-life-sciences-stays-flat/feed</wfw:commentRss>
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		<item>
		<title>America&#8217;s Health Insurance Plans fights back with full page ads</title>
		<link>http://pharma-marketer.brollyclient.ca/dtc/americas-health-insurance-plans-fights-back-with-full-page-ads</link>
		<comments>http://pharma-marketer.brollyclient.ca/dtc/americas-health-insurance-plans-fights-back-with-full-page-ads#comments</comments>
		<pubDate>Tue, 16 Mar 2010 16:53:44 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[DTC]]></category>

		<category><![CDATA[california]]></category>

		<category><![CDATA[companies]]></category>

		<category><![CDATA[congress]]></category>

		<category><![CDATA[customer]]></category>

		<category><![CDATA[employee]]></category>

		<category><![CDATA[health]]></category>

		<category><![CDATA[health-insurance]]></category>

		<category><![CDATA[jobs]]></category>

		<category><![CDATA[sales]]></category>

		<category><![CDATA[united]]></category>

		<category><![CDATA[united-states]]></category>

		<category><![CDATA[work-at-health]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/americas-health-insurance-plans-fights-back-with-full-page-ads</guid>
		<description><![CDATA[Most working Americans are happy with their health insurance although a majority have seen their rates increase this year in anticipation of healthcare reform. However, a lot of people are just one serious illness away from going into a healthcare insurance system that grinds people up and spits them out. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/dtc/americas-health-insurance-plans-fights-back-with-full-page-ads/feed</wfw:commentRss>
		</item>
		<item>
		<title>The State of the News Media Report, Implications for Pharma and FDA, Part 2</title>
		<link>http://pharma-marketer.brollyclient.ca/regulatory-and-compliance/the-state-of-the-news-media-report-implications-for-pharma-and-fda-part-2</link>
		<comments>http://pharma-marketer.brollyclient.ca/regulatory-and-compliance/the-state-of-the-news-media-report-implications-for-pharma-and-fda-part-2#comments</comments>
		<pubDate>Tue, 16 Mar 2010 16:37:22 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Regulatory]]></category>

		<category><![CDATA[angeles-times]]></category>

		<category><![CDATA[between-the-two]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[development]]></category>

		<category><![CDATA[digital-media]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[project]]></category>

		<category><![CDATA[qualitative]]></category>

		<category><![CDATA[quantitative]]></category>

		<category><![CDATA[quickly-trigger]]></category>

		<category><![CDATA[sunday]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/the-state-of-the-news-media-report-implications-for-pharma-and-fda-part-2</guid>
		<description><![CDATA[ Yesterday the Pew Project for Excellence in Journalism released its annual State of the Media report . ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/regulatory-and-compliance/the-state-of-the-news-media-report-implications-for-pharma-and-fda-part-2/feed</wfw:commentRss>
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		<item>
		<title>Vastarel – Préserver le métabolisme énergétique du coeur</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/vastarel-%e2%80%93-preserver-le-metabolisme-energetique-du-coeur</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/vastarel-%e2%80%93-preserver-le-metabolisme-energetique-du-coeur#comments</comments>
		<pubDate>Tue, 16 Mar 2010 16:00:22 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[france]]></category>

		<category><![CDATA[hcp]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[server-imghttp]]></category>

		<category><![CDATA[single-page]]></category>

		<category><![CDATA[trimetazidine]]></category>

		<category><![CDATA[vastarel]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/vastarel-%e2%80%93-preserver-le-metabolisme-energetique-du-coeur</guid>
		<description><![CDATA[ Préserver le métabolisme énergétique du coeur Brand name: Vastarel Generic name/category: Trimetazidine Company: Les laboratoires Servier Country/Market: France, Europe Indication(s)/use: angina prevention Target: Healthcare Professionals (HCP) Medium: Print ad Size/duration: Single-page Publication/Aired: March 2010 Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/vastarel-%e2%80%93-preserver-le-metabolisme-energetique-du-coeur/feed</wfw:commentRss>
		</item>
		<item>
		<title>Promedior gains Dutch VC backing in $12M round</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/promedior-gains-dutch-vc-backing-in-12m-round</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/promedior-gains-dutch-vc-backing-in-12m-round#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:56:50 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[article]]></category>

		<category><![CDATA[easton-capital]]></category>

		<category><![CDATA[financing]]></category>

		<category><![CDATA[forbion-capital]]></category>

		<category><![CDATA[lead-the-round]]></category>

		<category><![CDATA[medical-devices]]></category>

		<category><![CDATA[outfits-brought]]></category>

		<category><![CDATA[promedior]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[venture-capital]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/promedior-gains-dutch-vc-backing-in-12m-round</guid>
		<description><![CDATA[ Malvern, PA-based Promedior has lined up a fresh $12 million injection of venture cash to get its lead drug into mid-stage trials for inflammatory and fibrotic diseases. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/promedior-gains-dutch-vc-backing-in-12m-round/feed</wfw:commentRss>
		</item>
		<item>
		<title>Lilly inks $335M deal for underarm testosterone therapy</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/lilly-inks-335m-deal-for-underarm-testosterone-therapy</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/lilly-inks-335m-deal-for-underarm-testosterone-therapy#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:41:07 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[acrux]]></category>

		<category><![CDATA[easton-capital]]></category>

		<category><![CDATA[financing]]></category>

		<category><![CDATA[forbion-capital]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[lead-the-round]]></category>

		<category><![CDATA[licensing deals]]></category>

		<category><![CDATA[million-upfront]]></category>

		<category><![CDATA[quell-skeptics]]></category>

		<category><![CDATA[richard-treagus]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[sydney-morning]]></category>

		<category><![CDATA[therapy-should]]></category>

		<category><![CDATA[transfer]]></category>

		<category><![CDATA[venture-capital]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/lilly-inks-335m-deal-for-underarm-testosterone-therapy</guid>
		<description><![CDATA[ Eli Lilly has gone Down Under to snare the global marketing rights to a late-stage testosterone booster, paying $50 million upfront for a late-stage therapy that can be applied under the arm--just like deodorant. The entire deal with Australia's Acrux is worth up to $335 million, including a $3 million check for the transfer of manufacturing rights and an $87 million payday if it wins an FDA approval. "I believe that this is one of the largest, if not the largest, licensing deals undertaken by an Australian biotech company," Acrux CEO Richard Treagus boasted to]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/lilly-inks-335m-deal-for-underarm-testosterone-therapy/feed</wfw:commentRss>
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		<item>
		<title>Terra Incognita</title>
		<link>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/terra-incognita</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/terra-incognita#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:40:30 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[In the Pipeline]]></category>

		<category><![CDATA[compounds-were]]></category>

		<category><![CDATA[famously-roomy]]></category>

		<category><![CDATA[literature]]></category>

		<category><![CDATA[literature-hits]]></category>

		<category><![CDATA[mined-out-long]]></category>

		<category><![CDATA[partially]]></category>

		<category><![CDATA[quite-surprised]]></category>

		<category><![CDATA[reasonably-easy]]></category>

		<category><![CDATA[reported-doesn]]></category>

		<category><![CDATA[show-biological]]></category>

		<category><![CDATA[still-surprises]]></category>

		<category><![CDATA[tertiary-amine]]></category>

		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/terra-incognita</guid>
		<description><![CDATA[ I was thinking the other day about the sheer number of reasonable chemical structures that have never been made. Chemical space is famously roomy - that's how we make a living in the drug industry, since we prefer to make things that have never been made before. And it still surprises non-chemists when I tell them that I make new compounds all the time - the feeling, I think, is that anything that's reasonably easy to make surely must have been mined out long ago. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/terra-incognita/feed</wfw:commentRss>
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		<item>
		<title>Out to ignite a bidding war, OSI rejects Astellas&#8217; bid</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/out-to-ignite-a-bidding-war-osi-rejects-astellas-bid</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/out-to-ignite-a-bidding-war-osi-rejects-astellas-bid#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:25:52 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[astellas-pharma]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[board-at-osi]]></category>

		<category><![CDATA[easton-capital]]></category>

		<category><![CDATA[licensing deals]]></category>

		<category><![CDATA[million-upfront]]></category>

		<category><![CDATA[osi]]></category>

		<category><![CDATA[pharmaceuticals]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[sydney-morning]]></category>

		<category><![CDATA[the-possibility]]></category>

		<category><![CDATA[therapy-should]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/out-to-ignite-a-bidding-war-osi-rejects-astellas-bid</guid>
		<description><![CDATA[ The board at OSI Pharmaceuticals clearly isn't interested in snapping up the first $3.5 billion buyout offer ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/out-to-ignite-a-bidding-war-osi-rejects-astellas-bid/feed</wfw:commentRss>
		</item>
		<item>
		<title>Use of Internet to Obtain Health Information Can Make You Depressed</title>
		<link>http://pharma-marketer.brollyclient.ca/traditional-strategies/use-of-internet-to-obtain-health-information-can-make-you-depressed</link>
		<comments>http://pharma-marketer.brollyclient.ca/traditional-strategies/use-of-internet-to-obtain-health-information-can-make-you-depressed#comments</comments>
		<pubDate>Tue, 16 Mar 2010 14:33:45 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Traditional Strategies]]></category>

		<category><![CDATA[depression]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[fda]]></category>

		<category><![CDATA[health]]></category>

		<category><![CDATA[industry]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[research]]></category>

		<category><![CDATA[social-networks]]></category>

		<category><![CDATA[study]]></category>

		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/use-of-internet-to-obtain-health-information-can-make-you-depressed</guid>
		<description><![CDATA[ FDA is considering issuing new guidelines regarding regulation of pharmaceutical use of the Internet for promoting drugs. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/traditional-strategies/use-of-internet-to-obtain-health-information-can-make-you-depressed/feed</wfw:commentRss>
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		<item>
		<title>Pfizer: More Lipitor cuts heart complications more</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/pfizer-more-lipitor-cuts-heart-complications-more</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/pfizer-more-lipitor-cuts-heart-complications-more#comments</comments>
		<pubDate>Tue, 16 Mar 2010 04:58:15 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/pfizer-more-lipitor-cuts-heart-complications-more</guid>
		<description><![CDATA[Yahoo/AP Mon, 03/15/10 - 7:00 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/pfizer-more-lipitor-cuts-heart-complications-more/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Black-Box Warning for Plavix. Confusion May Follow</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/a-black-box-warning-for-plavix-confusion-may-follow</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/a-black-box-warning-for-plavix-confusion-may-follow#comments</comments>
		<pubDate>Tue, 16 Mar 2010 00:28:58 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[bnet]]></category>

		<category><![CDATA[motley-fool]]></category>

		<category><![CDATA[online]]></category>

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		<category><![CDATA[wsj]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/a-black-box-warning-for-plavix-confusion-may-follow</guid>
		<description><![CDATA[WSJ Online Mon, 03/15/10 - 11:53 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/a-black-box-warning-for-plavix-confusion-may-follow/feed</wfw:commentRss>
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		<item>
		<title>Impax challenges patent on Abbott&#8217;s Trilipix</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/impax-challenges-patent-on-abbotts-trilipix</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/impax-challenges-patent-on-abbotts-trilipix#comments</comments>
		<pubDate>Tue, 16 Mar 2010 00:28:57 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/impax-challenges-patent-on-abbotts-trilipix</guid>
		<description><![CDATA[Yahoo/AP Mon, 03/15/10 - 4:17 pm ]]></description>
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		<item>
		<title>Portola, Merck anticoagulant shows strong response</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/portola-merck-anticoagulant-shows-strong-response</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/portola-merck-anticoagulant-shows-strong-response#comments</comments>
		<pubDate>Tue, 16 Mar 2010 00:28:57 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/portola-merck-anticoagulant-shows-strong-response</guid>
		<description><![CDATA[Bizjournals.com Mon, 03/15/10 - 4:18 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/portola-merck-anticoagulant-shows-strong-response/feed</wfw:commentRss>
		</item>
		<item>
		<title>Warning: Not All Boxed Warnings Are Equal</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/warning-not-all-boxed-warnings-are-equal</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/warning-not-all-boxed-warnings-are-equal#comments</comments>
		<pubDate>Tue, 16 Mar 2010 00:28:53 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/warning-not-all-boxed-warnings-are-equal</guid>
		<description><![CDATA[Motley Fool Mon, 03/15/10 - 4:21 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		</item>
		<item>
		<title>What to Expect From Fred Hassan at Bausch &amp; Lomb</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/what-to-expect-from-fred-hassan-at-bausch-lomb</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/what-to-expect-from-fred-hassan-at-bausch-lomb#comments</comments>
		<pubDate>Tue, 16 Mar 2010 00:28:52 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/what-to-expect-from-fred-hassan-at-bausch-lomb</guid>
		<description><![CDATA[BNET Pharma Mon, 03/15/10 - 4:22 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<title>Boom – In 2010 the world goes BOOM!</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/boom-%e2%80%93-in-2010-the-world-goes-boom</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/boom-%e2%80%93-in-2010-the-world-goes-boom#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:48:08 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/boom-%e2%80%93-in-2010-the-world-goes-boom</guid>
		<description><![CDATA[ In 2010 the world goes BOOM! Brand name: Boom Works / CDM Montreal Generic name/category: Advertising Agency Company: Boom Works Country/Market: Canada, North America Indication(s)/use: Corporate communication Target: Trade Medium: Print ad Size/duration: Single-page Publication/Aired: February 2010 To see all of this brand&#8217;s ads on AdPharm, click here Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<title>Patient testimonials via social media; Does the FDA need to protect patients from themselves ?</title>
		<link>http://pharma-marketer.brollyclient.ca/dtc/patient-testimonials-via-social-media-does-the-fda-need-to-protect-patients-from-themselves</link>
		<comments>http://pharma-marketer.brollyclient.ca/dtc/patient-testimonials-via-social-media-does-the-fda-need-to-protect-patients-from-themselves#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:46:51 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[DTC]]></category>

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		<category><![CDATA[Social Media]]></category>

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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/patient-testimonials-via-social-media-does-the-fda-need-to-protect-patients-from-themselves</guid>
		<description><![CDATA[If you go onto any social media site and search for a health condition and or drug you're liable to get back a lot of information that is, well, off the wall and a bit crazy. Last year when I was leading some research with physicians one of the issues that kept popping up was that physicians were not comfortable with patients self-diagnosing and in some cases self-treating. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<title>4-Star Stocks Poised to Pop: 3SBio</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/4-star-stocks-poised-to-pop-3sbio</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/4-star-stocks-poised-to-pop-3sbio#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:02:04 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<description><![CDATA[Motley Fool Mon, 03/15/10 - 12:00 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<title>Novartis Heart, Diabetes Drugs Fail to Prevent Disease in Study</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/novartis-heart-diabetes-drugs-fail-to-prevent-disease-in-study</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/novartis-heart-diabetes-drugs-fail-to-prevent-disease-in-study#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:02:04 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/novartis-heart-diabetes-drugs-fail-to-prevent-disease-in-study</guid>
		<description><![CDATA[Bloomberg Mon, 03/15/10 - 12:01 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/novartis-heart-diabetes-drugs-fail-to-prevent-disease-in-study/feed</wfw:commentRss>
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		<title>Elan Sticks It To Shareholders With J&amp;J Deal</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/elan-sticks-it-to-shareholders-with-jj-deal</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/elan-sticks-it-to-shareholders-with-jj-deal#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:02:03 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<description><![CDATA[Pharmalot Mon, 03/15/10 - 12:03 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/elan-sticks-it-to-shareholders-with-jj-deal/feed</wfw:commentRss>
		</item>
		<item>
		<title>Fred Hassan Finds New Perch</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/fred-hassan-finds-new-perch</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/fred-hassan-finds-new-perch#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:02:02 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<description><![CDATA[WSJ Online Mon, 03/15/10 - 12:20 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/fred-hassan-finds-new-perch/feed</wfw:commentRss>
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		<title>Roche, Pfizer cancer meds fail trials</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/roche-pfizer-cancer-meds-fail-trials</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/roche-pfizer-cancer-meds-fail-trials#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:02:02 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/roche-pfizer-cancer-meds-fail-trials</guid>
		<description><![CDATA[Fierce Pharma Mon, 03/15/10 - 12:24 pm ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/roche-pfizer-cancer-meds-fail-trials/feed</wfw:commentRss>
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		<title>Lexapro – So many symptoms…</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/lexapro-%e2%80%93-so-many-symptoms%e2%80%a6</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/lexapro-%e2%80%93-so-many-symptoms%e2%80%a6#comments</comments>
		<pubDate>Mon, 15 Mar 2010 20:48:04 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/lexapro-%e2%80%93-so-many-symptoms%e2%80%a6</guid>
		<description><![CDATA[ So many symptoms&#8230; Treat the core of depression with Lexapro Brand name: Lexapro Generic name/category: Escitalopram Company: Lundbeck Country/Market: Ireland, Europe Indication(s)/use: Major Depressive Disorder (MDD) Target: Healthcare Professionals (HCP) Tagline: The No. 1 prescribed anti-depressant in Ireland Medium: Print ad Size/duration: Single-page Publication/Aired: March 2010 To see all of this brand&#8217;s ads on AdPharm, click here Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<item>
		<title>Why Cataloging and Calculations Should Be King</title>
		<link>http://pharma-marketer.brollyclient.ca/internet-marketing/why-cataloging-and-calculations-should-be-king</link>
		<comments>http://pharma-marketer.brollyclient.ca/internet-marketing/why-cataloging-and-calculations-should-be-king#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:34:54 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<description><![CDATA[ Do you know all of your national capitals? ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<title>Sigma-Aldrich to sell Pfizer-developed compounds</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/sigma-aldrich-to-sell-pfizer-developed-compounds</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/sigma-aldrich-to-sell-pfizer-developed-compounds#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:17:07 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<description><![CDATA[Marketwatch Mon, 03/15/10 - 11:55 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		</item>
		<item>
		<title>Study: Abbott mini clip is safer than heart-valve surgery</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/study-abbott-mini-clip-is-safer-than-heart-valve-surgery</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/study-abbott-mini-clip-is-safer-than-heart-valve-surgery#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:17:05 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/study-abbott-mini-clip-is-safer-than-heart-valve-surgery</guid>
		<description><![CDATA[Yahoo/AP Mon, 03/15/10 - 11:56 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/study-abbott-mini-clip-is-safer-than-heart-valve-surgery/feed</wfw:commentRss>
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		<item>
		<title>OSI CEO Goddard Rejects Astellas on Tarceva $7 Billion Promise</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/osi-ceo-goddard-rejects-astellas-on-tarceva-7-billion-promise</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/osi-ceo-goddard-rejects-astellas-on-tarceva-7-billion-promise#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:17:05 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<description><![CDATA[Bloomberg Mon, 03/15/10 - 11:57 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<title>MannKindâs Insulin Afrezza Fails to Win Approval</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/mannkinda%c2%80%c2%99s-insulin-afrezza-fails-to-win-approval</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/mannkinda%c2%80%c2%99s-insulin-afrezza-fails-to-win-approval#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:17:04 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<description><![CDATA[Bloomberg Mon, 03/15/10 - 11:57 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<title>Merck&#8217;s Troubled Cholesterol Drug Vytorin Awaits Rescue &#8212; Three Years Too Late</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/mercks-troubled-cholesterol-drug-vytorin-awaits-rescue-three-years-too-late</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/mercks-troubled-cholesterol-drug-vytorin-awaits-rescue-three-years-too-late#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:17:03 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
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		<category><![CDATA[bnet]]></category>

		<category><![CDATA[pharma]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/mercks-troubled-cholesterol-drug-vytorin-awaits-rescue-three-years-too-late</guid>
		<description><![CDATA[BNET Pharma Mon, 03/15/10 - 11:59 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/mercks-troubled-cholesterol-drug-vytorin-awaits-rescue-three-years-too-late/feed</wfw:commentRss>
		</item>
		<item>
		<title>The State of the News Media Report - Implications for Pharma and FDA, Part 1</title>
		<link>http://pharma-marketer.brollyclient.ca/regulatory-and-compliance/the-state-of-the-news-media-report-implications-for-pharma-and-fda-part-1</link>
		<comments>http://pharma-marketer.brollyclient.ca/regulatory-and-compliance/the-state-of-the-news-media-report-implications-for-pharma-and-fda-part-1#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:14:11 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Regulatory]]></category>

		<category><![CDATA[data]]></category>

		<category><![CDATA[during-the-year]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[helped-the-news]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[otv]]></category>

		<category><![CDATA[people]]></category>

		<category><![CDATA[project]]></category>

		<category><![CDATA[public-health]]></category>

		<category><![CDATA[social]]></category>

		<category><![CDATA[the-report]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/the-state-of-the-news-media-report-implications-for-pharma-and-fda-part-1</guid>
		<description><![CDATA[ Each year, the Pew Project for Excellence in Journalism releases a report on the state of the news media .]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/regulatory-and-compliance/the-state-of-the-news-media-report-implications-for-pharma-and-fda-part-1/feed</wfw:commentRss>
		</item>
		<item>
		<title>NGM lands $51M for preclinical diabetes work</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/ngm-lands-51m-for-preclinical-diabetes-work</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/ngm-lands-51m-for-preclinical-diabetes-work#comments</comments>
		<pubDate>Mon, 15 Mar 2010 18:41:10 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[appointment]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[biotech venture capital]]></category>

		<category><![CDATA[drug-discovery]]></category>

		<category><![CDATA[francisco-based]]></category>

		<category><![CDATA[henry-tichenor]]></category>

		<category><![CDATA[managing-member]]></category>

		<category><![CDATA[ngm]]></category>

		<category><![CDATA[ngm biopharmaceuticals]]></category>

		<category><![CDATA[patient-results]]></category>

		<category><![CDATA[restore-glucose]]></category>

		<category><![CDATA[the-appointment]]></category>

		<category><![CDATA[tichenor]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/ngm-lands-51m-for-preclinical-diabetes-work</guid>
		<description><![CDATA[ NGM Biopharmaceuticals today announced it has closed the first tranche of a $51 million Series B round of financing with the help of Column Group, Tichenor Ventures,]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/ngm-lands-51m-for-preclinical-diabetes-work/feed</wfw:commentRss>
		</item>
		<item>
		<title>Inspire: Azasite doesn&#8217;t meet goals in trials</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/inspire-azasite-doesnt-meet-goals-in-trials</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/inspire-azasite-doesnt-meet-goals-in-trials#comments</comments>
		<pubDate>Mon, 15 Mar 2010 18:20:58 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[additional-work]]></category>

		<category><![CDATA[appointment]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[clinical-trials]]></category>

		<category><![CDATA[drug-discovery]]></category>

		<category><![CDATA[francisco-based]]></category>

		<category><![CDATA[henry-tichenor]]></category>

		<category><![CDATA[iii]]></category>

		<category><![CDATA[inspire pharmaceuticals]]></category>

		<category><![CDATA[ngm]]></category>

		<category><![CDATA[pharmaceuticals]]></category>

		<category><![CDATA[reach-the-main]]></category>

		<category><![CDATA[refine-trial]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/inspire-azasite-doesnt-meet-goals-in-trials</guid>
		<description><![CDATA[ North Carolina-based Inspire Pharmaceuticals announced this morning that Azasite, a drug already approved to treat conjunctivitis,]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/inspire-azasite-doesnt-meet-goals-in-trials/feed</wfw:commentRss>
		</item>
		<item>
		<title>Medtronic – Nothing</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/medtronic-%e2%80%93-nothing</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/medtronic-%e2%80%93-nothing#comments</comments>
		<pubDate>Mon, 15 Mar 2010 18:00:23 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm]]></category>

		<category><![CDATA[adpharm gallery]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[corporate]]></category>

		<category><![CDATA[devices-more]]></category>

		<category><![CDATA[double-page]]></category>

		<category><![CDATA[innovating]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[medtronic]]></category>

		<category><![CDATA[north]]></category>

		<category><![CDATA[north america]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[the-largest]]></category>

		<category><![CDATA[usa]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/medtronic-%e2%80%93-nothing</guid>
		<description><![CDATA[ What&#8217;s stopping us from making implantable devices more compatible with MRIs? Nothing. Brand name: Medtronic Generic name/category: Corporate communications Company: Medtronic Country/Market: USA, North America Indication(s)/use: discovery awareness Target: Healthcare Professionals (HCP) Tagline: Innovating for life]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/medtronic-%e2%80%93-nothing/feed</wfw:commentRss>
		</item>
		<item>
		<title>Stem Cell Politics</title>
		<link>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/stem-cell-politics</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/stem-cell-politics#comments</comments>
		<pubDate>Mon, 15 Mar 2010 17:25:24 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[In the Pipeline]]></category>

		<category><![CDATA[believe-except]]></category>

		<category><![CDATA[bring-the-topic]]></category>

		<category><![CDATA[delay-or-stop]]></category>

		<category><![CDATA[field-or-not]]></category>

		<category><![CDATA[journal-editor]]></category>

		<category><![CDATA[keep-competing]]></category>

		<category><![CDATA[majority]]></category>

		<category><![CDATA[professor]]></category>

		<category><![CDATA[publication]]></category>

		<category><![CDATA[research]]></category>

		<category><![CDATA[reviewers]]></category>

		<category><![CDATA[some-reviewers]]></category>

		<category><![CDATA[the-publication]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/stem-cell-politics</guid>
		<description><![CDATA[ There have been complaints that something is going wrong in the publication of stem cell research. This isn't my field, so I don't have a lot of inside knowledge to share, but there appear to have been a number of researchers charging that journals (and their reviewers) are favoring some research teams over others: The journal editor decides to publish the research paper usually when the majority of reviewers are satisfied]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/stem-cell-politics/feed</wfw:commentRss>
		</item>
		<item>
		<title>Movicol – It works stimulate lubricate bulk soften 4 kids</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/movicol-%e2%80%93-it-works-stimulate-lubricate-bulk-soften-4-kids</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/movicol-%e2%80%93-it-works-stimulate-lubricate-bulk-soften-4-kids#comments</comments>
		<pubDate>Mon, 15 Mar 2010 17:02:08 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[largest]]></category>

		<category><![CDATA[movicol]]></category>

		<category><![CDATA[norgine]]></category>

		<category><![CDATA[osmotic-laxative]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[the-largest]]></category>

		<category><![CDATA[works-stimulate]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/movicol-%e2%80%93-it-works-stimulate-lubricate-bulk-soften-4-kids</guid>
		<description><![CDATA[ It works stimulate lubricate bulk soften 4 kids Brand name: Movicol Generic name/category: macrogol (polyethlene glycol) 3350, osmotic laxative, sodium bicarbonate, sodium chloride and potassium chloride Company: Norgine Country/Market: UK, Europe Indication(s)/use: chronic constipation Target: Healthcare Professionals (HCP) Tagline: A 4-dimentional laxative Medium: Print ad Size/duration: Single-page Publication/Aired: 2008 Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/pharma-ads/movicol-%e2%80%93-it-works-stimulate-lubricate-bulk-soften-4-kids/feed</wfw:commentRss>
		</item>
		<item>
		<title>MannKind&#8217;s inhaled insulin drug Afrezza delayed</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/mannkinds-inhaled-insulin-drug-afrezza-delayed</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/mannkinds-inhaled-insulin-drug-afrezza-delayed#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:45:57 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[afrezza]]></category>

		<category><![CDATA[afrezza-pfizer]]></category>

		<category><![CDATA[agency]]></category>

		<category><![CDATA[commercial]]></category>

		<category><![CDATA[comparability]]></category>

		<category><![CDATA[defies-analysts]]></category>

		<category><![CDATA[drug]]></category>

		<category><![CDATA[hopes-consumers]]></category>

		<category><![CDATA[inhaled-insulin]]></category>

		<category><![CDATA[mannkind]]></category>

		<category><![CDATA[Regulatory]]></category>

		<category><![CDATA[riles-investors]]></category>

		<category><![CDATA[safety-concerns]]></category>

		<category><![CDATA[the-commercial]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/mannkinds-inhaled-insulin-drug-afrezza-delayed</guid>
		<description><![CDATA[ MannKind's much-watched inhaled insulin product Afrezza has received a]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/mannkinds-inhaled-insulin-drug-afrezza-delayed/feed</wfw:commentRss>
		</item>
		<item>
		<title>FDA delays Amylin&#8217;s Byetta LAR</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/fda-delays-amylins-byetta-lar</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/fda-delays-amylins-byetta-lar#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:21:22 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[bestselling]]></category>

		<category><![CDATA[biotech]]></category>

		<category><![CDATA[drug-discovery]]></category>

		<category><![CDATA[iii]]></category>

		<category><![CDATA[prime-concerns]]></category>

		<category><![CDATA[reach-the-main]]></category>

		<category><![CDATA[risk-evaluation]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[the-bestselling]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/fda-delays-amylins-byetta-lar</guid>
		<description><![CDATA[ Amylin, Eli Lilly and Alkermes have received an FDA complete response letter for Bydureon, but the companies note in an announcement that]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/fda-delays-amylins-byetta-lar/feed</wfw:commentRss>
		</item>
		<item>
		<title>How to earn back trust with a very skeptical audience</title>
		<link>http://pharma-marketer.brollyclient.ca/dtc/how-to-earn-back-trust-with-a-very-skeptical-audience</link>
		<comments>http://pharma-marketer.brollyclient.ca/dtc/how-to-earn-back-trust-with-a-very-skeptical-audience#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:19:03 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[DTC]]></category>

		<category><![CDATA[consumers]]></category>

		<category><![CDATA[credibility]]></category>

		<category><![CDATA[good-reputation]]></category>

		<category><![CDATA[health]]></category>

		<category><![CDATA[journal]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[methodology]]></category>

		<category><![CDATA[physician]]></category>

		<category><![CDATA[sales]]></category>

		<category><![CDATA[the-credibility]]></category>

		<category><![CDATA[the-information]]></category>

		<category><![CDATA[the-methodology]]></category>

		<category><![CDATA[thought]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/how-to-earn-back-trust-with-a-very-skeptical-audience</guid>
		<description><![CDATA[The drug industry does not have a good reputation right now with either consumers or physicians when it comes to the marketing of drugs. It's important however to understand where you are when it comes to developing new marketing programs and not overreact to the media news]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/dtc/how-to-earn-back-trust-with-a-very-skeptical-audience/feed</wfw:commentRss>
		</item>
		<item>
		<title>Disgruntled Patient Shuts Down sanofi-aventis Facebook Page</title>
		<link>http://pharma-marketer.brollyclient.ca/traditional-strategies/disgruntled-patient-shuts-down-sanofi-aventis-facebook-page</link>
		<comments>http://pharma-marketer.brollyclient.ca/traditional-strategies/disgruntled-patient-shuts-down-sanofi-aventis-facebook-page#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:00:09 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Traditional Strategies]]></category>

		<category><![CDATA[data]]></category>

		<category><![CDATA[director]]></category>

		<category><![CDATA[disfiguration]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[madeline-malia]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[sanofi aventis]]></category>

		<category><![CDATA[shirley-ledlie]]></category>

		<category><![CDATA[social]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[voices]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/disgruntled-patient-shuts-down-sanofi-aventis-facebook-page</guid>
		<description><![CDATA[ "I actually think i did a very good job in closing down the FB page of Europes largest drugs company, something i am very proud of and something i havent finished with yet," said Shirley Ledlie in a comment made to Social Media Intern 's "Ask Me a Question" survey . In a previous post I documented how Ms. Ledlie -- a cancer survivor who had permanent hair loss after taking Taxotere, a drug marketed by sanofi-aventis (S-A) -- was laying siege to S-A's VOICES Facebook page (see " Patient 'Unadvocate' Lays Siege to sanofi-aventis VOICES Facebook Page]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/traditional-strategies/disgruntled-patient-shuts-down-sanofi-aventis-facebook-page/feed</wfw:commentRss>
		</item>
		<item>
		<title>Portola, Merck report postitive betrixaban results</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/portola-merck-report-postitive-betrixaban-results</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/portola-merck-report-postitive-betrixaban-results#comments</comments>
		<pubDate>Mon, 15 Mar 2010 15:53:23 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[afrezza]]></category>

		<category><![CDATA[betrixaban]]></category>

		<category><![CDATA[drug]]></category>

		<category><![CDATA[oral-betrixaban]]></category>

		<category><![CDATA[portola pharmaceuticals]]></category>

		<category><![CDATA[Regulatory]]></category>

		<category><![CDATA[results]]></category>

		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/portola-merck-report-postitive-betrixaban-results</guid>
		<description><![CDATA[ Portola Pharmaceuticals and Merck today announced the results of a Phase]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/portola-merck-report-postitive-betrixaban-results/feed</wfw:commentRss>
		</item>
		<item>
		<title>Rhythm Pharma raises $21M for metabolic diseases</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/rhythm-pharma-raises-21m-for-metabolic-diseases</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/rhythm-pharma-raises-21m-for-metabolic-diseases#comments</comments>
		<pubDate>Mon, 15 Mar 2010 15:45:58 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<category><![CDATA[bestselling]]></category>

		<category><![CDATA[disorders-since]]></category>

		<category><![CDATA[france-based]]></category>

		<category><![CDATA[from-the-ipsen]]></category>

		<category><![CDATA[gene-silencing]]></category>

		<category><![CDATA[german]]></category>

		<category><![CDATA[global-asset]]></category>

		<category><![CDATA[pharmaceuticals]]></category>

		<category><![CDATA[reach-the-main]]></category>

		<category><![CDATA[rhythm pharma]]></category>

		<category><![CDATA[the-bestselling]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/rhythm-pharma-raises-21m-for-metabolic-diseases</guid>
		<description><![CDATA[ Rhythm Pharmaceuticals has completed a Series A equity financing of $21 million in a round led by MPM Capital and New Enterprise Associates. The funds will be used to develop products licensed from France-based Ipsen]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/rhythm-pharma-raises-21m-for-metabolic-diseases/feed</wfw:commentRss>
		</item>
		<item>
		<title>Tricor&#8217;s Troubles</title>
		<link>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/tricors-troubles</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/tricors-troubles#comments</comments>
		<pubDate>Mon, 15 Mar 2010 15:22:13 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[In the Pipeline]]></category>

		<category><![CDATA[aggregate]]></category>

		<category><![CDATA[cardiovascular disease]]></category>

		<category><![CDATA[changes-the-hdl]]></category>

		<category><![CDATA[conditions-come]]></category>

		<category><![CDATA[endpoint]]></category>

		<category><![CDATA[five-year-study]]></category>

		<category><![CDATA[matter-as-much]]></category>

		<category><![CDATA[mean-as-much]]></category>

		<category><![CDATA[numbers]]></category>

		<category><![CDATA[progress]]></category>

		<category><![CDATA[street]]></category>

		<category><![CDATA[turn-out-not]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/tricors-troubles</guid>
		<description><![CDATA[ It's easy to lose sight of what a drug is supposed to do. Many conditions come on so slowly that we have to use blood chemistry or other markers to see the progress of therapy in a realistic time. And over time, that blood marker can get confused with the disease itself. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/more/in-the-pipeline/tricors-troubles/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ebixa – You can make a difference sooner with Ebixa</title>
		<link>http://pharma-marketer.brollyclient.ca/more/pharma-ads/ebixa-%e2%80%93-you-can-make-a-difference-sooner-with-ebixa</link>
		<comments>http://pharma-marketer.brollyclient.ca/more/pharma-ads/ebixa-%e2%80%93-you-can-make-a-difference-sooner-with-ebixa#comments</comments>
		<pubDate>Mon, 15 Mar 2010 14:30:48 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Pharma Ads]]></category>

		<category><![CDATA[adpharm gallery]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[alzheimer]]></category>

		<category><![CDATA[ebixa]]></category>

		<category><![CDATA[norgine]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[single-page]]></category>

		<category><![CDATA[the-largest]]></category>

		<category><![CDATA[works-stimulate]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/ebixa-%e2%80%93-you-can-make-a-difference-sooner-with-ebixa</guid>
		<description><![CDATA[ You can make a difference sooner with Ebixa Brand name: Ebixa Generic name/category: Memantine Company: Lundbeck Country/Market: Ireland, Europe Indication(s)/use: moderate to severe Alzheimer&#8217;s disease Target: Healthcare Professionals (HCP) Tagline: for a life worth living Medium: Print ad Size/duration: Single-page Publication/Aired: February 2010 To see all of this brand&#8217;s ads on AdPharm, click here Click here for the full-sized ad and details in the AdPharm gallery Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery. ]]></description>
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		</item>
		<item>
		<title>Building a great online experience for a health website</title>
		<link>http://pharma-marketer.brollyclient.ca/dtc/building-a-great-online-experience-for-a-health-website</link>
		<comments>http://pharma-marketer.brollyclient.ca/dtc/building-a-great-online-experience-for-a-health-website#comments</comments>
		<pubDate>Sun, 14 Mar 2010 17:31:59 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[DTC]]></category>

		<category><![CDATA[basic-testing]]></category>

		<category><![CDATA[consumers-one]]></category>

		<category><![CDATA[data]]></category>

		<category><![CDATA[frankly-amazed]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[most-important]]></category>

		<category><![CDATA[other-channels]]></category>

		<category><![CDATA[people]]></category>

		<category><![CDATA[recently-tested]]></category>

		<category><![CDATA[still-woefully]]></category>

		<category><![CDATA[various-sources]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/building-a-great-online-experience-for-a-health-website</guid>
		<description><![CDATA[While it's true that big pharma has a trust issue with the public it's also true that people continue to visit product.com websites as part of the process to collect and evaluate healthcare options. ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/dtc/building-a-great-online-experience-for-a-health-website/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ligand Announces Approval for Revolade in Europe</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/ligand-announces-approval-for-revolade-in-europe</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/ligand-announces-approval-for-revolade-in-europe#comments</comments>
		<pubDate>Sun, 14 Mar 2010 05:32:04 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/ligand-announces-approval-for-revolade-in-europe</guid>
		<description><![CDATA[Yahoo/BusinessWire Sat, 03/13/10 - 11:00 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/ligand-announces-approval-for-revolade-in-europe/feed</wfw:commentRss>
		</item>
		<item>
		<title>Pfizer Failsâ¦ Again</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/pfizer-failsa%c2%80%c2%a6-again</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/pfizer-failsa%c2%80%c2%a6-again#comments</comments>
		<pubDate>Sun, 14 Mar 2010 03:22:05 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/pfizer-failsa%c2%80%c2%a6-again</guid>
		<description><![CDATA[Minyanville Sat, 03/13/10 - 11:02 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/pfizer-failsa%c2%80%c2%a6-again/feed</wfw:commentRss>
		</item>
		<item>
		<title>Oncothyreon to restate financial statements</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/oncothyreon-to-restate-financial-statements</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/oncothyreon-to-restate-financial-statements#comments</comments>
		<pubDate>Sun, 14 Mar 2010 03:22:05 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/oncothyreon-to-restate-financial-statements</guid>
		<description><![CDATA[bizjournals.com Sat, 03/13/10 - 11:05 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/oncothyreon-to-restate-financial-statements/feed</wfw:commentRss>
		</item>
		<item>
		<title>Obagi 4Q profit doubles on skin product sales</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/obagi-4q-profit-doubles-on-skin-product-sales</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/obagi-4q-profit-doubles-on-skin-product-sales#comments</comments>
		<pubDate>Sun, 14 Mar 2010 03:22:04 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/obagi-4q-profit-doubles-on-skin-product-sales</guid>
		<description><![CDATA[Yahoo/AP Sat, 03/13/10 - 11:06 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/obagi-4q-profit-doubles-on-skin-product-sales/feed</wfw:commentRss>
		</item>
		<item>
		<title>Optimer Pharma reports narrower 4th-quarter loss</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/optimer-pharma-reports-narrower-4th-quarter-loss</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/optimer-pharma-reports-narrower-4th-quarter-loss#comments</comments>
		<pubDate>Sun, 14 Mar 2010 03:22:03 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/optimer-pharma-reports-narrower-4th-quarter-loss</guid>
		<description><![CDATA[Yahoo/AP Sat, 03/13/10 - 11:09 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/optimer-pharma-reports-narrower-4th-quarter-loss/feed</wfw:commentRss>
		</item>
		<item>
		<title>Abbott shares dip, analyst sees profit concerns</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/abbott-shares-dip-analyst-sees-profit-concerns</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/abbott-shares-dip-analyst-sees-profit-concerns#comments</comments>
		<pubDate>Sun, 14 Mar 2010 03:22:03 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/abbott-shares-dip-analyst-sees-profit-concerns</guid>
		<description><![CDATA[Yahoo/AP Sat, 03/13/10 - 11:11 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		</item>
		<item>
		<title>GenVec shares rise on narrower 4th-quarter loss</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/genvec-shares-rise-on-narrower-4th-quarter-loss</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/genvec-shares-rise-on-narrower-4th-quarter-loss#comments</comments>
		<pubDate>Sun, 14 Mar 2010 01:11:08 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/genvec-shares-rise-on-narrower-4th-quarter-loss</guid>
		<description><![CDATA[Yahoo/AP Sat, 03/13/10 - 10:14 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/genvec-shares-rise-on-narrower-4th-quarter-loss/feed</wfw:commentRss>
		</item>
		<item>
		<title>Brower Piven Encourages Investors Who Have Losses in Excess of $50,000 From Investment in Novelos Therapeutics, Inc. to &#8230;</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/brower-piven-encourages-investors-who-have-losses-in-excess-of-50000-from-investment-in-novelos-therapeutics-inc-to</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/brower-piven-encourages-investors-who-have-losses-in-excess-of-50000-from-investment-in-novelos-therapeutics-inc-to#comments</comments>
		<pubDate>Sun, 14 Mar 2010 01:11:07 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/brower-piven-encourages-investors-who-have-losses-in-excess-of-50000-from-investment-in-novelos-therapeutics-inc-to</guid>
		<description><![CDATA[MarketWire Sat, 03/13/10 - 10:21 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/brower-piven-encourages-investors-who-have-losses-in-excess-of-50000-from-investment-in-novelos-therapeutics-inc-to/feed</wfw:commentRss>
		</item>
		<item>
		<title>Genzyme discloses contamination at Ireland plant</title>
		<link>http://pharma-marketer.brollyclient.ca/news-2/genzyme-discloses-contamination-at-ireland-plant</link>
		<comments>http://pharma-marketer.brollyclient.ca/news-2/genzyme-discloses-contamination-at-ireland-plant#comments</comments>
		<pubDate>Sun, 14 Mar 2010 01:11:06 +0000</pubDate>
		<dc:creator>Pharma Marketer</dc:creator>
		
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://pharma-marketer.brollyclient.ca/news-2/genzyme-discloses-contamination-at-ireland-plant</guid>
		<description><![CDATA[bizjournals.com Sat, 03/13/10 - 10:22 am ]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://pharma-marketer.brollyclient.ca/news-2/genzyme-discloses-contamination-at-ireland-plant/feed</wfw:commentRss>
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