Closed-loop marketing (CLM) enables the leverage of cutting-edge business capabilities and detailed customer data to optimize marketing and sales efforts across channels, creating value for both customers and the company.

Survey suggests now is the time for biotechs to bolster communications in a highly charged acquisition atmosphere.

This report provides a summary of the health care reform issues that have emerged as important to related industries. For life sciences companies in particular, the implications of those issues are examined and a new approach in addressing the government as a key stakeholder is explored.

Did you know 23% of office-based physicians refuse to see industry sales reps? Did you know 50% of physicians require or prefer an appointment to be made prior to a face-to-face detail

The faces and names behind the year’s best pharmaceutical advertising.

The faces and names behind the year’s best pharmaceutical advertising.

The faces and names behind the year’s best pharmaceutical advertising.

The faces and names behind the year’s best pharmaceutical advertising.

American Airlines Cargo has implemented a high-visibility, multi-layered system for temperature-controlled shipping that has gained accreditation in 60 cities in 24 countries worldwide. American?s ExpediteTC solution delivers the kind of specialized air cargo expertise demanded by pharmaceutical customers and their freight forwarders.

Today?s rapidly changing commercial and regulatory landscape demands better information faster than ever before. Pharmaceutical companies need to adapt quickly to effectively market and sell products while reducing the cost of sales.