American Airlines Cargo has implemented a high-visibility, multi-layered system for temperature-controlled shipping that has gained accreditation in 60 cities in 24 countries worldwide. American?s ExpediteTC solution delivers the kind of specialized air cargo expertise demanded by pharmaceutical customers and their freight forwarders.

Today?s rapidly changing commercial and regulatory landscape demands better information faster than ever before. Pharmaceutical companies need to adapt quickly to effectively market and sell products while reducing the cost of sales.

Improving field force business planning requires managers to run each sales territory as if it is a self-contained business operation.

In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market.

This year’s winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.

Nearly 70 pharma execs, new media mavens, and even Joe Q. Public packed last week’s FDA social media hearings to plead for some form of guidance on how to handle Tweets, blog comments, and off label discussions online.

This guide aims to provide pharma marketers with an overview of the key challenges surrounding Direct-to-Consumer (DTC) online marketing and some potential solutions for effectively leveraging this channel within the complex regulatory environment.

In today’s “show me the money” marketplace, reimbursement strategy must innvolve more than seeking a good price based on ability to pay.

Emphasizing mutual transparency can be a recipe for successful long term client–agency relationships.

Big Pharma navigates a regulatory minefield to reach social media consumers. It’s anything but ‘business as usual.’