In this day and age of regulations and austerity, upscale venues are no longer able to put on the ritz

Exhibit marketers can breath a sigh of relief to find out that the new code is having little impact on attendance

Public scrutiny, regulations, and pharma’s image are taking a toll on the availability of KOLs

No longer just a meet-and-greet venue, the exhibition booth has become an effective selling channel

The good news is that as the industry changes its sales force model, the need for meetings will increase

Neither Washington nor the public has any patience for executives playing golf at fancy resorts. It doesn’t matter if they are there attending a conference, or that important business is often conducted on the green, or that the Battle of Waterloo was won on the playing fields of Eton.

Five keys to being on Pharma’s preferred vendors’ short list

The more mature a Global Strategic Meetings Management Program is, the better the meetings, and the more significant the cost savings

More than ever, pharma companies are relying on a stable of preferred vendors to plan and execute meetings and events. Recently, meeting planner Sue Potton was asked, among other things, about what both parties need to know to forge a successful partnership.

Pharma meetings aren’t like other meetings. Executives and staff at KSL properties are trained to find out what makes them different and how to comply.