DTC

PhRMA Recommended guidelines for drug Internet Marketing: Who speaks for patients ?

J&J asked that companies not be held responsible for user comments they do not control. This is needed and should be accepted practice. There is no way that ANY drug company can control ALL user comments via any media.

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Good health has a lot of benefits including more sex but are Americans interested ?

“If you are a man diagnosed with diabetes or high blood pressure and I tell you that you need to lose weight and take medication, and I can say the benefit is five extra years of sex life, you might be more inclined to do what I tell you,” the author of a study on sex and health recently stated.

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20 Drug sales reps a week ?

How many times have you been waiting to see your doctor and observed a sales rep come in, drop off samples and leave.

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"I will never go away" The downside of using social media for health

An upset patient who has decided to challenge Sanofi on their side effects. Was she informed ? On the Taxotere web page hair loss is listed as a side effect in the fair balance as; Other common side effects from Taxotere

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Use of social media for health: A common sense approach

Trust. Before I have a relationship with you I need to trust you and right now consumers/patients don’t trust pharma, medical device companies or the FDA. In fact if you’re a healthcare consumer right now, and who isn’t, you’re probably confused as hell about all the recent news around medications and health conditions

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The Bleeding Has Stopped!

Despite some critics saying DTC was heading to a permanent downturn, after a serious first half 2009 decline, the second half was so positive the year ended up. Spending ended up 2% according to data from Kantar Media. Usually I do not get excited about 2% increases

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FDA: Getting tough with everyone

For well too long food manufacturers like POM Wonderful have been trying to con the American public with unsubstantiated claims.

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Time for medical device manfufacturers to be held to same standards as pharma

According to the Wall Street Journal: Some 375,000 adults with Type 1 diabetes used pumps in 2007 and there were nearly 17,000 reports of health problems over the three years ended in 2009, according to the regulators. Makers are required to report problems potentially connected with devices to the FDA. Such reports don’t mean there is necessarily something wrong with a device or that it caused harm, but FDA reviewers found many reports “have not been thoroughly investigated and evaluated by manufacturers in determining causality and device failure,” according to the FDA.

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Why are more people going online for health information ? Just look at the headlines

According to Pew Internet the overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day

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Web Infinity - And Beyond!

Three ad agencies came up with two similarly designed ways of keeping track of online healthcare conversation, harnessing the power of social media sites like Twitter and Digg.

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Dawn Obermoeller

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Social Media

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Non-Personal Promotion

Optimize RX

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Internet Marketing & Analytics

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