Yahoo! Submits Document to FDA Social Media Docket and Status of Submissions

11 March 2010

Read the full story

Posted in:  Regulatory     Comments

Patient "Unadvocate" Lays Siege to sanofi-aventis VOICES Facebook Page. Where’s S-A’s Social Media VOICE?

11 March 2010

Shirley Ledlie, aka "Ann Adams", "Julie Kahn", "Jasper Boon", and who-knows-how-many-more-phony-FB-aliases -- the patient who claims sanofi-aventis (S-A) mislead her about the side effects of cancer drug Taxotere (see " sanofi aventis Feels the Social Media Pain. But Is It Authentic? ") -- is laying siege to S-A's VOICES Facebook page .

Read the full story

Posted in:  Web Marketing     Comments

Intermune’s Rise

11 March 2010

If you want to know why people continue to speculate in biotech stocks, just take a look at the stairsteppy last few days of trading in Intermune (ITMN). Last Thursday it was at $15; now it's at $38. And all you have to do to cash in on these moves is read the FDA's mind! That's not a money-making proposition, in case anyone thinks I'm advocating it.

Read the full story

Posted in:  In the Pipeline     Comments

9 Simple Steps to Getting Started in Social Media

10 March 2010

It’s clear that more and more companies are getting the green light from their leadership teams to get started in social media.

Read the full story

Posted in:  Web Marketing     Comments

Good health has a lot of benefits including more sex but are Americans interested ?

10 March 2010

"If you are a man diagnosed with diabetes or high blood pressure and I tell you that you need to lose weight and take medication, and I can say the benefit is five extra years of sex life, you might be more inclined to do what I tell you," the author of a study on sex and health recently stated.

Read the full story

Posted in:  DTC     Comments

Nonsense About LSD

11 March 2010

The Daily Telegraph in the UK has a story today claiming that a 1951 outbreak of hallucinations and dementia in the French village of Pont-Saint-Esprit was not (as everyone thought ) an example of ergot poisoning. No, according to some guy who's writing a book, it was. . .a secret LSD experiment

Read the full story

Posted in:  In the Pipeline     Comments

Common sense approach to Internet marketing guidelines

11 March 2010

It's amazing that PhRMA would come up with recommended guidelines that seem to be developed over a cup of coffee rather than really think about how consumers use and need health information online. The people at PhRMA need to contact the sales people at Manhattan Research to get updated information before they pull ideas out of space. Thinking about patients first here are some things that should be standard when it comes to Internet & Social Media marketing for drug and medical device companies: 1.

Read the full story

Posted in:  DTC     Comments

PhRMA Recommended guidelines for drug Internet Marketing: Who speaks for patients ?

10 March 2010

J&J asked that companies not be held responsible for user comments they do not control. This is needed and should be accepted practice. There is no way that ANY drug company can control ALL user comments via any media.

Read the full story

Posted in:  DTC     Comments

Vaccines in the Court

10 March 2010

The Supreme Court has agreed to hear a vaccine-liability case, in an attempt to untangle conflicting lower court rulings. This all turns on the 1986 act that shields manufacturers from liability suits and a followup law that establishes a separate compensation system for injuries.

Read the full story

Posted in:  In the Pipeline     Comments

How Not to Do It: Liquid Oxygen Cylinders

10 March 2010

We haven't had a How Not to Do It around here in a while, so here's a companion piece to the famous Sealed-Up Liquid Nitrogen Tank . This incident happened (as far as I can tell) about ten years ago

Read the full story

Posted in:  In the Pipeline     Comments